B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Thinkerbell
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • B&T Women in Media
  • Spotlight on Sponsors
  • Channel 10
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: NGS Super Appoints New Digital Agency S1T2
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > NGS Super Appoints New Digital Agency S1T2
Media

NGS Super Appoints New Digital Agency S1T2

Natalie Hasapaki
Published on: 2nd August 2016 at 11:26 AM
Natalie Hasapaki
Share
3 Min Read
SHARE

NGS Super has today announced the appointment of S1T2 as its new digital agency, in a move to further deliver an enhanced customer experience to its members.

Loyce Cox-Paton, head of brand and digital at NGS Super, said the appointment of S1T2 is part of the industry fund’s wider strategic plan to use digital platforms and personalised content to reach new members and drive customer engagement.

“We know NGS Super members are tech-savvy and are shifting their focus to digital channels to manage many aspects of their personal and financial lives.

“We want to be able to leverage the data we collect from these channels to offer personalised member communications and a seamless digital experience. For us, the ultimate aim is to arm members with the tools and information to help grow their wealth.

“After a competitive process, we felt S1T2 was the stand-out digital provider to help us create this experience for new and existing members. They were a good fit for our business and brought with them the expertise we need to see our strategy through,” Cox-Paton added.

For the next few months, S1T2 will be focused on re-developing the NGS Super website, introducing new features and capabilities to enable members to receive personalised content. Previous user journeys and real time behaviour of website visitors will be used to push out relevant notifications. The look and feel of the website will also be geared towards a user-friendly experience. Other digital initiatives will come into play in 2017.

Cox-Paton noted that NGS Super’s additional key initiatives around advice and education will be bolstered through its new digital focus and refreshed approach to content.

“The new NGS Super website will push out notifications for members to receive more informative annual statements, invitations to seminars and webinars and access more helpful and relevant financial information. Ultimately, a whole of wealth solution will be available to our members.”

Jananthan Kandasamy, business development director at S1T2, said the appointment was a great win for the company.

“We’re delighted by the opportunity to work with a leading industry fund like NGS Super. We are excited to be part of transforming the way the fund communicates and engages with current and future members through the use of digital and content.

“From the day we received our formal brief, we knew that NGS Super was agile and driven to ensure members not only receive the best financial support to set them up for the future, but that the way they communicate and engage with them must be first-class as well,” Mr Kandasamy added.

The new NGS Super platform will live by the end of 2016.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Blogs
Share
By Natalie Hasapaki
As a communications consultant, I bring determination and energy to my role as account coordinator and am able to provide flawless tactical implementation and account support. I have worked across a range of clients operating in the professional and financial services industries; responsible for building brand awareness and reputation through traditional media relations and social media programs.

Latest News

Westpac Banks On Michelle Klein To Lead Marketing & Growth
23/06/2025
Diversity Council Australia Celebrate Its 40th Birthday With New Brand Identity
23/06/2025
The B&T Awards Are Back!
23/06/2025
Cannes Lions Investigating Grand Prix Win Amid Claims Of Manipulated Submission
23/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?