NGS Super has today announced the appointment of S1T2 as its new digital agency, in a move to further deliver an enhanced customer experience to its members.

Loyce Cox-Paton, head of brand and digital at NGS Super, said the appointment of S1T2 is part of the industry fund’s wider strategic plan to use digital platforms and personalised content to reach new members and drive customer engagement.

“We know NGS Super members are tech-savvy and are shifting their focus to digital channels to manage many aspects of their personal and financial lives.

“We want to be able to leverage the data we collect from these channels to offer personalised member communications and a seamless digital experience. For us, the ultimate aim is to arm members with the tools and information to help grow their wealth.

“After a competitive process, we felt S1T2 was the stand-out digital provider to help us create this experience for new and existing members. They were a good fit for our business and brought with them the expertise we need to see our strategy through,” Cox-Paton added.

For the next few months, S1T2 will be focused on re-developing the NGS Super website, introducing new features and capabilities to enable members to receive personalised content. Previous user journeys and real time behaviour of website visitors will be used to push out relevant notifications. The look and feel of the website will also be geared towards a user-friendly experience. Other digital initiatives will come into play in 2017.

Cox-Paton noted that NGS Super’s additional key initiatives around advice and education will be bolstered through its new digital focus and refreshed approach to content.

“The new NGS Super website will push out notifications for members to receive more informative annual statements, invitations to seminars and webinars and access more helpful and relevant financial information. Ultimately, a whole of wealth solution will be available to our members.”

Jananthan Kandasamy, business development director at S1T2, said the appointment was a great win for the company.

“We’re delighted by the opportunity to work with a leading industry fund like NGS Super. We are excited to be part of transforming the way the fund communicates and engages with current and future members through the use of digital and content.

“From the day we received our formal brief, we knew that NGS Super was agile and driven to ensure members not only receive the best financial support to set them up for the future, but that the way they communicate and engage with them must be first-class as well,” Mr Kandasamy added.

The new NGS Super platform will live by the end of 2016.