Print Still Delivers More Newspaper Readers Despite Digital Growth

Print Still Delivers More Newspaper Readers Despite Digital Growth

Newspapers might seem few and far between, but that’s because its readership is going digital, with reading on mobile phones driving growth.

Over a four-week period 11.8 million Australians read newspaper media on PCs, laptops, tablets or mobiles, a 4.4 per cent increase year on year, according to the latest Enhanced Media Metrics Australia (emma) data.

The emma data reveals that over the past year 500,000 new readers used their smartphones to access newspaper media. Currently 3.6 million people access newspaper media on mobiles, an increase of 16 per cent year on year.

But despite the growth in digital readership, print still delivers more readers, with 13.8 million readers, 77 per cent of the population, reading print newspapers.

Although print readership is down 6.6 per cent year on year, the increase in digital readership is offsetting these declines. Total readership of newspaper media remained steady at 16.4 million, or 93 per cent of the population.

The latest emma data shows that regional and community titles continued to grow in total readership, up 7.4 per cent and 6.7 per cent respectively, demonstrating their vital role in society.

The Sydney Morning Herald again remains Australia’s highest reaching title across platforms with a total audience of 5.148 million readers. The Daily Telegraph follows with 4.081 million and then the Herald Sun on 3.885 million. 

RankCross platform readership (last four weeks)emma Sep15
[000]
1Sydney Morning Herald / smh.com.au5148
2Daily Telegraph / thetelegraph.com.au4081
3Herald Sun / heraldsun.com.au3885
4The Age / theage.com.au3139
5The Australian / theaustralian.com.au2960
6Courier-Mail / couriermail.com.au2855
7West Australian / thewest.com.au1667
8Adelaide Advertiser / adelaidenow.com.au1495
9Australian Financial Review / afr.com1476
10Sunday Times / perthnow.com.au1285
11Canberra Times / canberratimes.com.au774
12Gold Coast Bulletin / goldcoast.com.au442
13Sunshine Coast Daily / sunshinecoastdaily.com.au346
14Newcastle Herald (M-Sat Net) (L4W)334
15Northern Territory News / ntnews.com.au320
16Mercury (Tas) / themercury.com.au309
17Geelong Advertiser / Geelong Advertiser.com.au257
18Chronicle [AdNet] (Print & Comp Web) (L4W)246
19Townsville Bulletin (M-Sat Net) (L4W)172
20Cairns Post (M-Sat Net) (L4W)158
21The Examiner (M-Sun Net) (L4W)155
22Illawarra Mercury (M-Sat Net) (L4W)145
23Border Mail (M-Sat Net) (L4W)125
24The Advocate (M-Sat Net) (L4W)92
25Northern Star (M-Sat Net) (L4W)91
26Daily Mercury (M-Sat Net) (L4W)88
27Bendigo Advertiser (M-Sat Net) (L4W)84
28Morning Bulletin (M-Sat Net) (L4W)83
29The Courier (M-Sat Net) (L4W)79
30Daily Advertiser (M-Sat Net) (L4W)75
31The Standard (M-Sat Net) (L4W)48

 

Source: emmaTM, 12 months to September 2015. Readership based on last four weeks. Trends compared with 12 months to September 2014. Survey conducted by Ipsos MediaCT, people 14+, Nielsen Online Ratings, September 2015 and September 2014, people 14+ only.

Feature Image: National Archives, 2.24.01.05, 924-5894, license CC-BY-SA / Peters, Hans / Anefo




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