The Newspaper Works has appointed respected media research specialist Brian Rock to the role of research and insights manager.
Rock, a media research professional with more than 30 years experience in the advertising, marketing and media industries, will be responsible for producing insights-driven content on audience data and advertising effectiveness at The Newspaper Works, and also will play a key role in the continued development of the cross-platform audience survey, emma.
“Brian brings with him a fantastic breadth of highly relevant media research experience to The Newspaper Works and we look forward to working with him to continue delivering valuable insights to the industry,” The Newspaper Works CEO Mark Hollands said.
“Brian will be responsible for developing the depth of insights and data content we deliver to our stakeholders and he will champion further development of emma.”
Rock joins The Newspaper Works from Network Ten where he was Strategic Insights Manager for 10 years, revitalising the network’s approach to research to delivering advertiser-focused solutions. During this time, Rock was also a member of the OzTAM Technical Committee and the Audited Media Association of Australia’s (AMAA) General Committee.
Rock is also a member of the AMAA Digital Sub-Committee, a position he has held since 2007.
Prior to Network Ten, Rock was Research Director at Mitchell Media Partners and he has also held positions at several leading advertising agencies, including George Patterson Bates.
In the 1990s, Rock lectured in advertising and marketing at RMIT University Melbourne for six years.
On his appointment, Rock said: “I’m thrilled to join The Newspaper Works. It’s both a challenging and exciting time to work in the industry. We will continue to work towards providing the proof and insights around our national, metro, regional and community newspapers to demonstrate the vital role they play in our society and their value as an effective advertising medium.”
