NewsLifeMedia Extends Investment In Handmade Publishing Trend

NewsLifeMedia Extends Investment In Handmade Publishing Trend
SHARE
THIS



NewsLifeMedia’s lifestyle publisher Nick Smith has unveiled Origami at Home a special edition from popular homes brand Inside Out extending the company’s investment in the handmade publishing trend.

The paper-folding special edition Inside Out’s Origami at Home is entry level crafting and follows NewsLifeMedia’s success in the mindfulness and nostalgia consumer publishing category with adult colouring books, complex dot-to-dots and most recently the Country Style Heirloom recipe book.

Mr Smith said: “We’re tapping into the ‘Peter Pan’ movement, where adults are delighting in the nostalgia of childhood activities re-purposed in the pursuit of mindfulness, sharing and family fun.

“Our special editions are designed around both discovering and driving consumer interest in trending activities and they now play a key part in the spectrum of our publishing business. At one end NewsLifeMedia’s lifestyle portfolio is driving advanced digital connection with our audiences, and at the other, we allow them to take a digital detox and make time for themselves.”

Key to NewsLifeMedia’s publishing strategy these special editions take a trending activity and deliver it to the consumer under the umbrella of one of its strongest and trusted brands.

Inside Out editor-in-chief Claire Bradley said: “There’s something thoroughly modern about the geometry and practice of folding origami that translates to modern interiors style. We love that something so traditional translates to now and are delighted to be the first to tap into this trend for the broader Australian consumer.

“We are launching with a wonderful social campaign around the basic concept of the origami chain. Folding and making small origami tokens are made and given as a token of friendship and love. Show someone you care by leaving a note with a small figure to start the origami chain. Traditionally, models were made and given with gifts as tokens of good luck. We’re inviting our audience to fold a model from the book – with our paper – post it on Instagram and tells us who they’re giving it to and why with #origamichainIO.”

On sale from today Inside Out’s Origami at Home comes with 50 sheets of specially designed paper by the Inside Out team. The special edition shows how to embrace the traditional values of the ancient art of paper folding in a contemporary way and also includes some beautiful styling ideas to showcase finished work.

Origami at Home is supported by a step-by-step visual guide on youtube.com/insideoutaus

Please login with linkedin to comment

Inside Out's Origami at Home Nick Smith

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine