Victoria Bitter Launches VB Tea For The Ashes Via Clemenger BBDO

Victoria Bitter Launches VB Tea For The Ashes Via Clemenger BBDO

Quintessential Aussie beer brand Victoria Bitter is calling on cricket fans to put down the English Breakfast and instead brew a cuppa of VB Tea (no, that’s not a typo).

The limited edition-tea, which contains zero alcohol, uses VB’s iconic Super Pride Hops and premium black tea leaves.

VB touts it as the perfect accompaniment for the Ashes fans staying up to cheer on Australia as they take on the Poms in England.

Launching on Victoria Bitter’s merchandise store, the product will be supported by social comms, PR and influencer engagement.

Check out the spot created by Clemenger BBDO below.

VB marketing director Chris Maxwell said: “We know how much Australians love cricket, and the long hours and sleepless nights they put themselves through whenever there’s a series in the UK.

“So, we wanted to reward their hard work in supporting Australia by creating the perfect alternative to English Breakfast to sip on, as we go to battle with the Poms in what’s sure to be a hard-fought series. After all, there’s no time to snooze – especially if the Poms are losing.”

Clemenger BBDO ECD Evan Roberts said: “Staying up into the wee hours to support the team, then going to work a few hours later is hard work. Now fans can knock off with a nice hot cuppa based on a big cold beer.”

VB Tea is available to purchase for $10.00 (excl. delivery) for a limited time online.

Credits 

Client: Carlton & United Breweries
Classic Brands Director: Chris Maxwell
Associate Director, Victoria Bitter: Hugh Jellie
Assistant Brand Manager, Victoria Bitter: Emma Turner

Creative: Clemenger BBDO
PR: Clemenger PR
Production: Flare
DOP: Betty Wants In / Chas Mackinnon
Sound House: Squeaky Clean / Ramsay Demarco




Please login with linkedin to comment

Clemenger BBDO VB tea

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]