John Farnham, Jimmy Barnes & Anh Do Star In Latest Uber Eats Campaign Via Special Group

John Farnham, Jimmy Barnes & Anh Do Star In Latest Uber Eats Campaign Via Special Group
B&T Magazine
By B&T Magazine



A new rock act named ‘Barnesy, Farnsy and Anhsy’ joint-headlined by Jimmy Barnes, John Farnham and Anh Do will appear on screens as the latest addition to the ‘Tonight I’ll be Eating Campaign’ for Uber Eats.

The iconic rock duo Farnham and Barnes, both inductees into the Aria Hall of Fame, are now joined by comedian Anh Do on percussion.

Barnes had hesitations about the formation of a band for the commercial. He said: “I thought it was never going to work,” but ultimately the chance to link up with Do and Farnham was too good to pass up.

“When I was a young fella and John first released Sadie, from the time he was a young popstar right up to today, he is one of the best singers I’ve ever heard.”

Following the award-winning run of the last Uber Eats campaign – the playful integration during the Australian Open – regional general manager for Uber Eats ANZ Jodie Auster said it was important for the campaign to continue to surprise and delight.

“The latest creative celebrates iconic and unexpected Australian combinations. Our choice of talent reflects the broad demographic of Uber Eats users and their diverse interests.”

Do described his experience on the set of the latest campaign with “two awesome Aussie legends,” as a privilege having grown up listening to two of Australia’s most celebrated musicians.

“Jimmy Barnes is the ultimate rockstar,” he said.

Special Group managing director Cade Heyde said: “We’re beyond thrilled that the likes of John Farnham, Jimmy Barnes and Anh Do have now joined the ranks of Uber Eats.

“We’re proud that being in this campaign is now a bit of a mark that you’re a true part of Aussie culture for celebrities in this country”.

Credits

Client: Uber Eats

Head of Marketing, APAC – Georgie Jeffreys

Brand and Campaigns Lead, ANZ – Rebecca Kemp

Social Marketing Lead, ANZ – Tim Broxup

Marketing Manager NZ – Caylie Honeycombe

Marketing Associate ANZ – Josh Pickstone

Agency: Special Group

Executive Creative Directors – Tom Martin & Julian Schreiber

Creative Directors – Jack Nunn & Nils Eberhardt

CEO – Lindsey Evans

Managing Director – Cade Heyde

Planning Director– Celia Garforth

Team Lead – Tori Lopez

Account Manager – Stephanie Wilkinson

Executive On-Screen Producer – Christina Wilmot and Paul Johnson

Casting Producer – Emily Stewart

Producer – Nick Lilley

Digital Producer – Sharon Gray

Senior Digital Creative  – Jesse McLallen

Social Creative – Lachlan Stewart

Production – Film:

Production Company: Sweetshop

Director: Nick Kelly

Executive Producer: Llew Griffiths

Managing Director: Edward Pontifex

Edit & Post Production: ARC EDIT

Editor: Drew Thompson

Editorial & Post Producer: Jessica Calvert

Colourist: Billy Wychgel

Flame Operator: Eugene Richards

Sound and mixing: Rumble

Social / BTS production: Brightwork

Producer/Director: Cameron D’Arcy

DOP: Michael Hegarty

Production – Stills:

Production Company: Louis & Co

Photographer: Mat Baker

Producer: Louis Molines

Retouching: The Bakery Retouching

Art department: Imogen Naylor




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