DrinkWise & The NRL Team Up In New Campaign From The Monkeys

DrinkWise & The NRL Team Up In New Campaign From The Monkeys

In partnership with the NRL, DrinkWise has unveiled an integrated campaign to highlight the importance of drinking in moderation and to ensure that fans won’t miss a moment of the game.

Created by The Monkeys, the campaign aims to promote a safer drinking culture within Australia with a little help from past and present rugby legends, Wally Lewis, the Roosters’ James Tedesco and Parramatta Eel Tepai Moeroa.

Following the journey of a fan who wakes up the morning after a big night of drinking, the spot shows his surprise as his football heroes confront him struggling to remember what happened in the game the night before.

The Monkeys Melbourne chief creative officer, Ant Keogh, said: “For many, having a few drinks while watching sport is something we’ve all grown up with. We wanted to remind NRL fans what they’re there for in the first place; to put their focus on the game rather than on drinking.”

DrinkWise CEO Simon Strahan, added: “As part of our partnership with the NRL, we want to remind all fans that they won’t miss a moment of NRL action if they DrinkWise. This ad, in conjunction with an education program to players, is part of a larger platform to promote moderation around the game by reminding everyone about the moments that make this game great.”

The national campaign is set to roll out across broadcast, digital and will also run alongside in-stadium messaging at NRL games.

 

 

 




Please login with linkedin to comment

DrinkWise NRL The Monkeys

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]