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B&T > Marketing > News DNA Appoints Julian Delany As Managing Director
MarketingMedia

News DNA Appoints Julian Delany As Managing Director

Staff Writers
Published on: 4th July 2017 at 9:54 AM
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News Corp Australia has announced that Julian Delany (pictured above) has been appointed managing director of News Digital Networks Australia (News DNA).

Delany will be responsible for News DNA’s digital assets across content, product, production, strategy and integrated commercialisation for all brands and mastheads to deliver an ecosystem of digital verticals.

The new role expands his remit from news.com.au and News DNA’s women’s network of leading sites to all of the company’s mastheads, regionals, communities, and other digital properties.

Delany joined News Corp in September 2012 as general manager of news.com.au. In November 2015, he was promoted to the role of managing director of the brand, assumed responsibility of parenting site Kidspot.com.au and became responsible for NewsLifeMedia’s overall digital strategy.

Prior to joining News Corp, Delany spent 10 years at Foxtel leading the growth of The Weather Channel.

Nicole Sheffield, chief digital officer at News Corp, said: “Moving in to my role as chief digital officer earlier this year, News DNA needed someone to lead the division through its next evolution.

“I’m very pleased to announce that Julian Delany has been appointed managing director of News DNA. With his track record of delivering category leading sites such as news.com.au, I know the growth of News DNA is in very good hands.”

Commenting on his new role, Delany said: “The next stage of News DNA will build on our defined framework of operations across product, production, digital marketing, integrated sales and content.

“Validated consumer insight will baseline our strategy then delivered by an incredibly talented and digitally focused team.

“The opportunity to build on all of the great work that has already gone in to this relatively new division is exciting, and I’m thrilled to be given the opportunity to take on the challenge.”

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TAGGED: Dan Lacaze, Emaling, Marketing strategies, news dna
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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