News Digital Networks Australia’s women’s network With Her In Mind Network today announced editorial changes for whimn.com.au.
Melissa Shedden has been appointed editor of lifestyle website whimn.com.au.
Shedden steps into the role immediately having been acting editor of the site since January 2018.
Prior to joining whimn.com.au, Shedden was editor of health and wellbeing website bodyandsoul.com.au; deputy features editor of Women’s Health; and deputy fashion editor of The Sun in London.
Felicity Harley, launch editor of whimn.com.au, returns from maternity leave in a new role as editor-at-large of the With Her In Mind Network.
She will regularly contribute to the network of sites with interviews, opinion pieces and editorial strategy as well as event and commercial opportunities.
With Her In Mind Network general manager Melissa Overman said: “Melissa is a very talented editor and confirming this appointment is testament to the great job she has been doing.
“She has a clear understanding of whimn.com.au’s content offering and how it adds value to our audiences’ busy lives”.
Shedden said: “Our position from launch was to be smart, honest and fun and deliver the content that surprises and challenges our audience. It remains as relevant today as ever.
“Australian women are looking for diversity in storytelling, they want to see themselves and feel heard, and it’s a key editorial driver for us in content, audio and video.
“I’m really excited by this opportunity and what we have planned for 2019. It’s going to be a huge year for us”.
whimn.com.au has also revealed a new line-up of contributors including:
Natasha Stott Despoja AM will be offering regular insider insights and explainers on politics and policies that affect Australian women throughout this Federal election year and beyond.
Celeste Liddle, Arrernte woman, union organiser and social commentator, will be writing opinion pieces and social and cultural commentary on what’s captivating Australian women.
Best known for her love of puns and wicked sense of humour, former Bachelorette and TV journalist Georgia Love will offer her first-hand experiences on all things relationships, life and reality TV.
Carly Findlay, author and appearance activist, will be writing heartfelt first-person pieces and real life stories.
Elle Halliwell, author, wellness coach, mum and journalist, will be covering all things health and wellbeing, parenting and real life.
Laura Byrne, former Bachie contestant, director of ToniMay jewellery and soon-to-be first-time mum will provide an honest look at motherhood, self-identity and changing relationships.
Writer Daniela Elser joins as royal commentator to launch whimn.com.au’s ‘Royally Obsessed’ content series.
Jana Hocking, podcaster, radio producer and collector of kind-of-boyfriends will be writing a weekly dating and relationships column, ‘What’s A Girl To Do With Jana’.
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]