delicious. editor-in-chief Kerrie McCallum today announced Harvey Norman as the exclusive naming rights partner for the prestigious delicious. Produce Awards 2020 for the second consecutive year.
The delicious. Harvey Norman Produce Awards unearth and celebrate the most innovative, sustainable and ethical produce and producers in the country, championing the best Australian produce and the people behind it.
McCallum said: “For 15 years, the delicious. Produce Awards has set the benchmark for Australian produce, thanks to our 58-strong panel of the country’s best chefs, experts and food journalists who volunteer their time.
“I’m delighted that Harvey Norman returns as our presenting partner for this important initiative, they are a company that believes deeply in supporting Australia’s best farmers, artisans, producers and regions.
“The delicious. Harvey Norman Produce Awards give credit to the producers who care deeply about the produce that is served to us in restaurants and on our plates at home. Affected by the severe drought, devastating bushfires, flood and then the shutdown of the restaurant industry during Covid-19, these producers have had their supply chain decimated. It has never been more important to support our farmers and small producers. They need our help.”
Harvey Norman executive chairman Gerry Harvey said: “In a year that has seen us all go back to basics, the delicious. Produce Awards make sense now more than ever. Our home has become everything – where we eat, sleep, work and engage. We have had to adapt our way of living and cooking has been a wonderful outlet for creativity, as well as how we have kept our family fed and healthy. Harvey Norman continue to be committed to supporting the producers whose endless hard work and talent results in the flavourful ingredients in our kitchens and the nutritious food on our tables. It is our way of saying thank you.”
In the lead up to this year’s Awards, delicious. and Harvey Norman will launch Produce to You, a consumer advocacy campaign supported by News Corp Australia encouraging consumers to purchase local produce via produce boxes and direct delivery, supporting local artisan industries such as Aussie cheesemakers, vegetable growers and quality meat and seafood suppliers.
Connecting Australian producers to consumers like never before, the campaign will highlight the stories of the people behind this country’s best produce via #producetoyou and encourage Australians to purchase local produce – the very best way to support struggling farmers and small producers.
The delicious. Harvey Norman Produce Awards are judged by some of Australia’s leading chefs, including on the national judging panel: Awards Patron Maggie Beer, Alla Wolf-Tasker, Andrew McConnell, Christine Manfield, Colin Fassnidge, Guillaume Brahimi, Matt Moran, Neil Perry, Peter Gilmore and Shannon Bennett.
