News Corp’s The Daily Telegraph has unveiled its new, fully responsive digital site.
Designed to work seamlessly across all devices, the reimagined dailytelegraph.com.au provides a digital first experience for users by improving content discovery and increasing viewability, localisation and personalisation.
Managing Director News DNA Julian Delany said: “Rebuilding the new dailytelegraph.com.au is part of our ongoing commitment to ensuring our customers enjoy and value the experience of consuming the news they want, from a trusted brand.
“And for advertisers, the new dailytelegraph.com.au offers more attractive opportunities and a simplified sales experience. We have significantly increased viewable inventory, created ad product consistency, enabled our market leading Native Content product Native in Colour along with full site wide buyout opportunities through our Eclipse product.
“We’ve improved data capture signals so that advertisers can reach the right readers at the right time. And when a sponsor buys an ad with our mastheads they’re guaranteed market leading viewable solutions with a significant increase in viewable inventory with some placements delivering up to 90 per cent viewability, through a persistent desktop right rail and adhesive mobile leaderboard.”
Christopher Dore, editor of The Daily Telegraph said: “With consumers at the centre of our product strategy, the reimagined site meets the evolving needs of our users, who are increasingly consuming content on the go.
“The new, fully responsive dailytelegraph.com.au allows our journalists to publish stories 24/7, ensuring readers receive the same hard-hitting, up to the minute coverage on any device, with a modern user experience”.
The reimagined dailytelegraph.com.au has addressed feedback and long-standing customer pain points from the largest qualitative sentiment survey, which News Corp ran at the end of last year.
“Daily Telegraph customers were surveyed, providing overwhelmingly positive feedback on the new site. Clear customer requests that we have acted on were for: easier navigation; improved page load performance; continuously updated news; less story repetition on pages; more subscriber exclusivity and special offers and the ability to personalise and localise content,” said Dore.
“The difference with the new dailytelegraph.com.au is immediately evident, and we will continue to improve and innovate with new features and capabilities.”
News Corp Australia will be extending the same reimagined experience to the readers of the Herald Sun, The Courier-Mail and The Advertiser and regional newspapers over the coming months.
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]