News Corp Unveils Innovative New Media Lab For Advertisers

Co-founder of Unruly Sarah Wood, Michael Miller, Nicole Sheffield are hosting an intimate event to showcase  Future Media Lab.

The old News Agency (which is now the Future Media Lab) - cnr of Kippax and Holt Street
SHARE
THIS



News Corp Australia has today unveiled its new innovation and collaboration workspace for its clients and partners to better explore, discover and create with the company’s brands, products and audiences.

Situated at the base of News Corp Australia’s head office on Holt Street in Sydney, the Future Media Lab is a complete transformation of a space that for 30 years was the News Shop, having been designed to provide an environment that is adaptable to a range of scales and forums, from intimate presentations to interactive group workshops.

News Corp Australasia executive chairman Michael Miller, News DNA managing director Nicole Sheffield and Unruly CEO and co-founder Sarah Wood together unveiled the new lab, which is a first for the southern hemisphere and builds on the successful launches of Unruly Future Video Labs around the globe.

Miller said Future Media Lab gives the company a unique way to demonstrate all the information and content that it has access to and how that can be used to provide insights for advertisers.

“I’m proud we can offer our clients and partners a space that combines data, resources and proven processes to assist us in achieving a better outcome together,” he said.

Ms Sheffield said News DNA is all about re-imagining the new and innovative ways in which clients, brands and marketers access their audiences.

“It is our mission to supercharge the company’s digital, video and content verticals into the most compelling, addictive and effective networks Australia has ever seen,” she said.

“Future Media Lab gives us a space where we can showcase all that content and work with clients to challenge how they best appeal to their customers.”

Ms Wood said Future Media Lab is the start of something new for the Aussie market and the next evolution of the News Corp and Unruly partnership.

“We know that 94 per cent of Australian consumers would consider using ad-blocking software and the ongoing challenge for brands and agencies is to future proof their content strategies,” she said.

“I’m excited about the opportunities Future Media Lab will provide Australian brands in creating better ads that people want to watch and engage with.”

Please login with linkedin to comment

Emaling Marketing strategies Money News Corp Future Media Lab

Latest News

The Lab Expands Executive Team With Three Promotions
  • Marketing

The Lab Expands Executive Team With Three Promotions

Leading cultural insights and strategy company The Lab today announced the promotion of three senior staff members to executive positions in its Melbourne and Sydney offices. The promotions follow strong growth for The Lab, with the addition of new clients and the launch of its innovative new artificial intelligence and machine learning division, Lab AI, […]

Like It Or Not, TikTok Has Become A Crime Solving App
  • Media
  • Technology

Like It Or Not, TikTok Has Become A Crime Solving App

The social media app TikTok took an interesting turn this week when TikTokers stopped dancing and turned their attention to solving a missing person case. TikTok is known for its videos of people dancing, funny trends, and cute animal content. In a twist that perhaps no one saw coming, the app that made the very […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]

IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial
  • Marketing

IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial

Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor
  • Media

QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor

Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]

by B&T Magazine

B&T Magazine
Two M&C Saatchi Creatives Talk Making Art To Stay Fresh
  • Opinion

Two M&C Saatchi Creatives Talk Making Art To Stay Fresh

M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]

Opinion

by B&T Magazine

B&T Magazine
Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
  • Marketing
  • Technology

Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial

Esports organisation ORDER has announced the appointment of  Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]