News Corp Unveils Innovative New Media Lab For Advertisers
News Corp Australia has today unveiled its new innovation and collaboration workspace for its clients and partners to better explore, discover and create with the company’s brands, products and audiences.
Situated at the base of News Corp Australia’s head office on Holt Street in Sydney, the Future Media Lab is a complete transformation of a space that for 30 years was the News Shop, having been designed to provide an environment that is adaptable to a range of scales and forums, from intimate presentations to interactive group workshops.
News Corp Australasia executive chairman Michael Miller, News DNA managing director Nicole Sheffield and Unruly CEO and co-founder Sarah Wood together unveiled the new lab, which is a first for the southern hemisphere and builds on the successful launches of Unruly Future Video Labs around the globe.
Miller said Future Media Lab gives the company a unique way to demonstrate all the information and content that it has access to and how that can be used to provide insights for advertisers.
“I’m proud we can offer our clients and partners a space that combines data, resources and proven processes to assist us in achieving a better outcome together,” he said.
Ms Sheffield said News DNA is all about re-imagining the new and innovative ways in which clients, brands and marketers access their audiences.
“It is our mission to supercharge the company’s digital, video and content verticals into the most compelling, addictive and effective networks Australia has ever seen,” she said.
“Future Media Lab gives us a space where we can showcase all that content and work with clients to challenge how they best appeal to their customers.”
Ms Wood said Future Media Lab is the start of something new for the Aussie market and the next evolution of the News Corp and Unruly partnership.
“We know that 94 per cent of Australian consumers would consider using ad-blocking software and the ongoing challenge for brands and agencies is to future proof their content strategies,” she said.
“I’m excited about the opportunities Future Media Lab will provide Australian brands in creating better ads that people want to watch and engage with.”
Latest News
The Lab Expands Executive Team With Three Promotions
Leading cultural insights and strategy company The Lab today announced the promotion of three senior staff members to executive positions in its Melbourne and Sydney offices. The promotions follow strong growth for The Lab, with the addition of new clients and the launch of its innovative new artificial intelligence and machine learning division, Lab AI, […]
Like It Or Not, TikTok Has Become A Crime Solving App
The social media app TikTok took an interesting turn this week when TikTokers stopped dancing and turned their attention to solving a missing person case. TikTok is known for its videos of people dancing, funny trends, and cute animal content. In a twist that perhaps no one saw coming, the app that made the very […]
InMoment Appoints Eric Weight As Vice President Of Solutions Consulting APAC
A handy batter, Eric Weight is the perfect addition for InMoment as the office cricket team prepares for a tough summer.
Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
Wunderman Thompson Releases Adland’s Roadmap For The Metaverse
Much like how one can always manage to lose individual socks, the metaverse remains one of the great modern mysteries.
SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]
IPG’s Reprise Appoints New Chief Product Officer & GM, Client & Commercial
Reprise Australia CEO Maria Grivas has announced two new senior positions at the digitally-led performance marketing business that is part of Mediabrands Australia. The appointments are Grivas’ most prominent steps since taking her role in June this year. “At Reprise our mission is to help brands build and accelerate customer flow,” said Grivas. “These new […]
Tug Sydney Appointed By Global Restaurant Booking Platform Dish Cult
If Dish Cult was to be an actual cult, it would definitely have to have a croquembouche on the dessert menu.
Investigation Shows Brands Like Nike And Amazon Are Being Advertised On COVID Conspiracy Sites
This investigation could explain why Alan Jones was spotted galavanting around Sydney in a pair of Nike Air Force 1s.
Beneath The Blockchain: Why Brands Are Getting Involved In NFTs
Still have no idea what an NFT is? Exacerbate your sense of confusion here!
Your Delivery Has Been Delayed: eCommerce Orders Tipped To Spike 30% Before Christmas
There is no greater pain than a delayed order from The Iconic. Well, other than stubbing your toe or a paper cut.
Salesforce Marketing Cloud Improves AI Capabilities
The AI on Salesforce's Marketing Cloud can do almost everything but go to the pub with your clients for a long lunch.
Oracle Launches Fusion Marketing To Help Improve CRM For Marketers And Salespeople
Oracle's new Fusion Marketing tool promises to be almost as delicious as a French-Thai fusion dish, albeit inedible.
Building Intelligence In A New Marketing Landscape
Unfortunately, binge-watching MAFS is not on this list of intelligence-building activities.
QMS’ Jemma Enright Talks The Company’s Plans For The City Of Sydney’s $300M Outdoor
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
2 Out Of 3 Australian Crypto Enthusiasts Think Crypto Will Continue To Grow Against The Dollar
B&T would like to remind you that this is not financial advice and nor do we have any idea what a bitcoin actually is.
Facebook Releases Campaign For Ray Ban Stories Smart Glasses
With a price tag of $411, B&T's editor would much prefer to continue wearing the Ray-Bans he picked up in Bali in 2008.
#EmmySoWhite Circulates On Twitter After Awards Show
#EmmySoWhite is circulating on Twitter & rest assured it's nothing to do with the sauvignon blanc served to attendees.
RuPaul Breaks Emmys Record, Becoming Most-Awarded Person Of Colour
B&T continuing to deliver our in-depth & authoritative Emmys coverage and that's despite no staffer even watching it.
Two M&C Saatchi Creatives Talk Making Art To Stay Fresh
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Adam Shand Launches His Real Crime Podcast Collection Via LiSTNR
Adam Shand launches real crime podcast on LiSTNR, with interviews to include Colonel Mustard & Professor Plum.
Lego Unveils Brilliantly Fun New Campaign That’s A Celebration Of Kids’ Imagination
Lego's one of those toys that's great no matter your age. Although middle-aged men playing with it can be a bit weird.
Perkbox Australia Appoints New Country Manager
Perkbox sounds like an aid for people who suffer from motion sickness in the backseat. But as you'll read, it's not.
Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
“Awkward!” Reporter Asks Gillian Anderson If She’d “Spoken To Margaret Thatcher” About Playing Her In The Crown
Sadly, yesterday's Emmys lacked that certain sparkle that comes from Ricky Gervais getting pissed & insulting everyone.
Gary Ablett Jnr Signs NFT Deal With Sportemon Go
If non-fungible tokens are as mysterious to you as the great game of AFL, then this story will make no sense whatsoever.
Foxtel Appoints New Commissioning Editor & Supervising Producer, Unscripted
Foxtel appoints new commissioning editor & threatens viewers with another series of The Real Housewives of Melbourne.
Fetch TV Renews Deal With BBC Studios For Seven BBC Channels
Are you British and pining for a taste of home? Well, whack on the socks and sandals and check out Fetch's BBC offering.
Bankwest Stadium Rebrands As CommBank Takes Over Naming Rights
Parramatta's Bankwest Stadium rebrands as CommBank. Confirms the pies will remain slightly cold & slightly soggy.
