News Corp Australia has unveiled an all-new Australia’s Best Recipes, the online destination of choice for Australian home cooks.
Australia’s Best Recipes has a monthly unique audience of 1.1 million, making it the second biggest food site in Australia behind taste.com.au, and a social footprint of more than 1.4 million.
The website relaunches with an all-new look and feel along with the new value proposition of convenient and affordable home-grown recipes.
With an engaged audience of more than 8.7 million Australians News Corp Australia is the largest food publisher in this country, producing more than 20,600 pieces of food content each year.
The site relaunches with the full power of the company’s food brands behind it.
News Corp’s director of lifestyle, Fiona Nilsson (featured image, left) said: “Australia’s Best Recipes consumers are savvy supermarket shoppers who love convenient recipes that home cooks just like them have already tested.
“From our research, we know that they are family cooks with two out of three wanting easy and convenient recipes.
“They are budget conscious, with 82 per cent believing price is important when buying new products; and they are seeking home-grown, with 79 per cent preferring to buy Australian made.
“Australians are more price sensitive than ever before yet don’t want to compromise on quality.”
Nilsson added: “This major investment in the website represents our commitment to the incredibly loyal Australia’s Best Recipes community by delivering them more of what’s important to them.
“For our advertisers, the changes on Australia’s Best Recipes deliver a suite of new products and partnership opportunities along with additional options for commercial content amplification.”