In anticipation of watching Winx make history during the 2018 Spring Racing Carnival, News Corp Australia has produced 60,000 copies of a 52-page glossy magazine in a tribute to the mighty mare.
Created by the Herald & Weekly Times partnerships and magazine division in Melbourne, in collaboration with News Corp teams in Sydney and Adelaide, WINX magazine is now available for $4.95 with a copy of any News Corp newspaper at participating retailer in Victoria, New South Wales and South Australia.
Largely pictorially driven, WINX will celebrate the achievements of the champion Australian thoroughbred racehorse, featuring stories by The Daily Telegraph and The Sunday Telegraph racing editor and co-host on Sky Sports Radio’s racing programs, Ray Thomas.
The magazine will also feature stories by author, senior reporter and associate sports editor at the Herald Sun, Glenn McFarlane; and the Herald Sun’s feature writer, investigative journalist and columnist Andrew Rule, who is also the official Winx biographer.
Ondrej Foltin, head of content, partnerships and magazines at News Corp Australia, said: “WINX is a tribute to the country’s greatest racehorse that every racing fan will want to keep.
“The 52-page glossy magazine celebrates the action, drama and colour of the super mare’s fourth Cox Plate.
“It features remarkable stories of how the darling of racing captured the heart of a nation, the making of a champion and how she peeled off 29 successive wins.
“We are proud to produce special edition magazines of this quality to celebrate special moments in time, people, places and brands.”
The WINX souvenir glossy magazine will have a four-week on-sale period in participating newsagents and Woolworths, complemented by an integrated advertising and marketing campaign incorporating radio, digital, social, PR, eDMs and retail point of sale.
This is in addition to prominent daily print and digital ad placement in the Herald Sun, The Daily Telegraph and The Advertiser.