Australia’s largest metropolitan and regional news brands have responded to the national COVID-19 crisis to provide free digital subscriptions.
Executive Chairman Australasia Michael Miller said articles with a clear health focus had already been made accessible to all, and from yesterday all content across the company’s digital metro and news apps has been provided free for 28 days to new subscribers.
By Wednesday the offer will be extended to all regional mastheads. Miller said the move would unlock thousands of stories each day from Australia’s best journalists and newspapers.
“Our mastheads have rapidly changed our journalism, reporting, and editing to meet the community’s changing needs,” he said.
“Our responsibility is as clear as it is big, to keep the public informed and adapt to COVID-19’s profound impact on Australia and the communities we serve.”
Recent initiatives include the launch of HiberNation, the eight-page, six-times-a-week guide to living through the crisis, featuring expert opinion, advice and tips as well as how-to guides, puzzles, crosswords, recipes for families, and health and personal finance information.
“Our publications are part of Australia’s social fabric: they are as much community brands as news brands,” Miller said.
As part of the 28-day trial, new customers will be given unlimited access to each participating website’s full suite of content, with the following month half price.
Access applies to the websites, Apps, and mobile sites published by the Herald Sun, The Daily Telegraph, The Courier-Mail and The Advertiser, and regional mastheads, including a live 24-hour video stream of Sky News’ COVID-19 channel.
“With more than 500 journalists and photographers across the country, we have the biggest newsroom in the nation. And they are all working around the clock to keep Australians informed.”