This week readers of the Herald Sun, The Daily Telegraph and The Australian will receive an exclusive opportunity to take a virtual reality journey with Nicole Kidman courtesy of Etihad Airways.
Etihad Airways teamed up with select News Corp Australia papers to distribute a limited number of virtual reality viewers with papers sold today, Wednesday July 13.
The devices can be used to watch Etihad Airways’ 360o virtual reality film ‘Reimagine’ starring Nicole Kidman.
The immersive film gives everyone the chance to experience what it’s like flying on board the airline’s A380 superjumbo. This includes a first-hand look at its Economy Smart Seats, Business Studios and First Apartments, as well as a cheeky glimpse inside The Residence – a private three-room cabin with a living room, double bedroom, bathroom and dedicated butler.
News Corp Australia’s general manager of sales – metro Kris Yule said, “I’m excited to give our readers the exclusive look inside Etihad’s A380 in a very unique and immersive way.
“Campaigns such as this only further demonstrate the value of our audience and the bespoke opportunities we can create for clients.”
Peter Baumgartner, Etihad Airways’ CEO added, “We want to share Etihad Airways’ story in a completely new way, using technology to make our audience a part of the narrative and to experience an Etihad Airways A380 flight first-hand, from anywhere.
“The film demonstrates how, as an innovative brand, we continue to break down the barriers of convention and lead the way in intelligent communication and best practice not just within the aviation industry, but across the fields of marketing, communication and technology.”
The Etihad virtual reality viewer is free with the purchase of the paper at select newsagents on Wednesday July 13. Etihad virtual reality viewers can be used with most smartphones to view 360o videos that can be downloaded from the App store or streamed online.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]