News Corp Australia has launched its third iteration of its ‘Better Together’ campaign via The Works.
Appearing in all News Corp print and digital metro and regional mastheads nationally, as well as radio and OOH, the latest iteration follows News’ Samsung tablet and Sennheiser headphone subscription campaigns which ran earlier this year and late last year.
The creatives bound to deliver the strongest engagement are those of our Members of Parliament, and one featuring the Duchess of Sussex, Meghan Markle and Prince Harry.
The campaign also includes action shots from football codes relevant to each masthead, and the Tour de France.
News Corp Australia CMO Tony Phillips said, “The uptake in subscriptions from our last two campaigns exceeded expectations. Our bundle subscription offers grew over 50 percent year-on-year.
“Australians have a great sense of humour and the campaign creative absolutely delivers in terms of its satire and entertainment value, in addition to promoting a quality product, service and highly sought-after bonus gift.
“Our mastheads and subscribers are reaping the rewards, with consumers realising the benefits of what a News Corp subscription offers in terms of quality content, exclusive stories, competitions and promotions, and access to a range of benefits through +Rewards.”
Nathan Bilton, creative partner at The Works creative partner Nathan Bilton added, “This offer taps into the way we’re consuming news today.
“And with previous success, this evolution of the campaign brings together engaging, topical content with a light-hearted, cheeky tone that showcases what a News subscription delivers.”
The ads promote a 12-month digital subscription offering for News Corp metro and regional newspapers.
DrinkWise has launched a new podcast series named Bounce Back featuring prominent Australians talking about how they overcame adversity. The series launched yesterday with Australian Test Cricket Captain Tim Paine speaking candidly about how seeking professional support helped him beat his mental demons and save his cricket career.