News Corp To Launch 50 New Titles As Part Of Online-Only Shift

News Corp To Launch 50 New Titles As Part Of Online-Only Shift

News corp Australia will launch more than 50 digital-only publications over the next three years, as the company continues to move its publishing business online.

Making the announcement in The Australian this morning, News Corp’s national community masthead network editor John McGourty said the move was to ensure readers stay up to date with local news.

“Hyperlocal journalism is the engine room of News Corp’s subscription business, close to 50 per cent of our subscriptions come from hyperlocal content, its content that readers can’t get anywhere else,” he said.

The new titles will cover local crime and court stories, planning and development in the area, schools, health and lifestyle.

It comes after News Corp announced it would be shifting 76 of its community and regional newspapers to online-only.

News has launched 16 new digital-only local mastheads over the past 19 months.

Of the new titles, News plans to launch the first 15 by September. Eight will be in Victoria, five in NSW and two in South Australia.

McGourty said he expects the new titles to generate 90 per cent of their revenue through subscription, with the rest coming from advertising.

According to company figures, 640,000 Australians are currently subscribing to News Corp’s digital news content, with subscriptions growing at an annual rate of 24 per cent.

Local news has seen subscribers double in the past year.

 




Please login with linkedin to comment

News Corp

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]