News Corp Australasia’s executive chairman Michael Miller today announced that News has agreed to take a majority shareholding in DIAKRIT, a global leader in digital marketing solutions for the real estate industry.
Since launching in 2001, DIAKRIT has proven a strong contender in the production of digital visualisation solutions that help agents and developers sell properties.
DIAKRIT creates a suite of visualisation tools and digital content including 2D and 3D floor plan services, photography services, high-end 3D visualisations and animations, that all cut sales time, reduce insecurity and enhance the experience of buying, selling and renting real estate.
News Corp Australia is part of News Corp, which is, by most measures, the world’s largest player in digital real estate, with ownership of Move, Inc., operator of realtor.com. In addition, News Corp has a 61.6 per cent stake in REA Group Limited, operator of realestate.com.au.
“The real estate market here in Australia, the USA and around the world has only just begun leveraging this type of digital content, so the potential is enormous,” Miller said.
“We intend using our reach, digital assets and advertising expertise to further drive DIAKRIT’s growth in new markets, and in turn, our property businesses and real estate agent partners will benefit enormously from utilising DIAKRIT’s expertise and products.”
DIAKRIT’s co-founder and chief executive Fredrik Bergman added, “Today’s announcement will help DIAKRIT achieve our vision to become the world’s number one provider of digital visualisation solutions for the real estate industry.
“We will continue to work independently, yet fully backed by News Corp Australia who will provide world-class strategic support to make sure DIAKRIT continues its growth as a strong emerging force in the global industry. We see News as the right strategic partner because they believe in us, our long-term vision, and want to help us get there faster.”
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]