News Corp Australia’s food-lifestyle brand delicious. today announced American Express as the naming rights partner for the launch of its month-long festival across Sydney.
American Express delicious. Month Out will be a retail-centric program encouraging consumers to support Sydney venues and businesses throughout March 2020 by engaging them with special offers, experiences and free large-scale activations spotlighting local precincts, with those within Sydney local government area supported by City of Sydney.
delicious. editor-in-chief Kerrie McCallum said: “This is a really exciting initiative for delicious. – it will be our biggest experiential campaign yet. We’re thrilled to have American Express partner with us for our inaugural Month Out; together we will create a month of deliciousness for consumers with great dining experiences and unique offers that encourage them to get out, eat out and support a diverse range of venues all across Sydney. American Express is the perfect partner to help us bring the Month Out to life and connect our participating venues and the highly engaged delicious. audience. We are also delighted to have City of Sydney on board to align with us and support retailers and businesses in Sydney precincts.”
American Express vice president brand, charge cards and member experience Naysla Edwards said: “American Express delicious. Month Out is a new dining experience we’re offering our members and restaurant partners to be part of in 2020. Dining out is a much-loved pastime for many of our American Express card members, so during March, we’re running Amex Offers at numerous Sydney restaurants and inviting everyone along to enjoy pre-dinner drinks at our pop-up American Express Lounges in Sydney’s CBD, Surry Hills and Potts Point dining precincts.”
As well as offers running all month, on Thursday nights in March delicious. and American Express will activate within a local precinct to create a hub of activity to draw people to the area. Revellers can expect live entertainment, special offers and celebrity appearances as each precinct comes to life.
delicious. also confirmed supporting partners for the event are the City of Sydney, The Daily Telegraph, The Sunday Telegraph and TheFork.
With the support of City of Sydney, three precinct activations will take place in the CBD, Surry Hills and Potts Point in collaboration with local businesses across food, fashion, design and art. These activations will create a free, festive experience drawing people to explore a precinct each week.
The Daily Telegraph and The Sunday Telegraph are on board to reach as many Sydneysiders as possible with information on all of the offers and experiences, as well as highlighting the weekly activations for consumers through an editorialised map.
Leading online restaurant discovery and booking platform, TheFork, will be the official restaurant booking and offer partner. They will facilitate dining offers at a broad range of venues across Sydney and promote these via their app and website for the Month Out.
The Month Out will be supported by a fully integrated three-month marketing and editorial campaign.
American Express delicious. Month Out is about engaging consumers with experiences that encourage them to go out and increase footfall and sales for Sydney’s food and retail businesses.
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