News Corp Appoints The Works As Lead Agency For Metro & Regional Brands

News Corp Appoints The Works As Lead Agency For Metro & Regional Brands

Publishing giant News Corp Australia has appointed The Works as lead agency for its metro and regional titles following its subscriptions direct acquisition and engagement campaigns.

The Works, which was appointed to News Corp’s agency roster in July last year, will now manage creative strategy for retail and content marketing across News’ titles including The Daily Telegraph, the Herald Sun, The Courier-Mail, The Advertiser and regional publications.

The agency takes over from Big Red for this remit of work.

Since being appointed, The Works have helped grow News Corp’s inbound subscriber sales from marketing channels by 45 per cent year-on-year.

Bettina Brown, general manager of marketing communications for metro and regional publishing at News Corp Australia, said: “The Works have proven themselves as a valuable partner on our subscription business and we’re confident that a full service partnership with them will be hugely beneficial to us meeting our all-of-marketing KPIs.”

Damian Pincus, founder and creative partner at The Works, said: “We have been working very closely with the News team over the last year and have achieved some great results for the business, so it’s always fantastic when you are awarded new opportunities based on the team’s performance. News is on an exciting path and it’s great to be part of the journey.”

Last week, News Corp teamed up with Westpac and Legacy to launch a special ‘ANZAC Spirit’-themed multi-platform editorial, retail and marketing campaign developed by The Works, across all 22 metro and regional print and digital newspapers.

Check out the campaign video below:


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