Bohemia and News.com.au seized the political moment following the week’s Liberal leadership challenge to create a timely and topical addition to the ongoing ‘News in Colour’ campaign.
The out-of-home campaign has been running for the past three months and highlights how News.com.au brings the news of the day to life.
The team at Bohemia produced the work and had it live within 24 hours of the news breaking in Canberra demonstrating the speed of out-of-home.
Beck Hamilton, media director at Bohemia, said: “This is the true essence of the campaign. News.com.au deliver the news in colour in real time and our team reacted to ensure this was reflected in a matter of hours.”