News.com.au’s managing director Julian Delany today announced that the online news source has launched an innovative digitally led campaign for the brand.
The campaign, created in partnership with Bohemia Group, evolves the brands ‘the news in colour’ positioning to leverage new technologies in out-of-home and mobile, and breaks new ground in music streaming to bring news to Australians in real time.
Designed to remove any friction between online and offline for consumers, the campaign extends the news.com.au newsroom via strategic media placements. It rolls out this week across outdoor, TV, print and digital – including news updates on online radio streaming channels Pandora and Spotify for the first time in Australia.
The campaign features:
- News breaks recorded by news.com.au journalists via online streaming radio – a first for both the Spotify and Pandora platforms – every weekday during the afternoon travel commute.
- Street furniture panels throughout major CBDs featuring Tapit technology allowing consumers to click directly through to the news.com.au content of their choice across news, lifestyle, sport and entertainment verticals. Tapit’s contactless technology and Near Field Communications will transform the static news.com.au creative into dynamic content links in order to facilitate simple, effortless interactivity for consumers.
- Digital out-of-home billboards and street furniture panel placements, located around inner city dwell time and commuter locations, will feature news.com.au headlines based on the breaking news of the day via of RSS feeds into digital panels.
- Mobile devices identified within geo-fenced areas around the out-of-home placements will be targeted with dynamic ad units pulling in the latest news.com.au headlines.
Julian Delany said, “News.com.au leads the market for digital news in Australia. We launched a very successful consumer campaign with Bohemia last year and really wanted to build on it by using innovative ways to extend our newsroom to consumers.
“Our positioning is to deliver ‘the news in colour’ and this remains true to what our entire team seeks to deliver minute by minute and day by day. Reinforcement of this positioning to consumers is an important part of our growth strategy along with the digital innovation we’re using to bring the campaign to life.”
Bohemia Group CEO Brett Dawson said, “We are really excited to evolve this campaign to deliver the news in a colourful way and remove the friction between online and offline through the use of innovative technology. It’s a great partnership with news.com.au delivering great results.”
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]