Fairfax Media, MediaWorks, NZME (New Zealand Media and Entertainment) and TVNZ have joined forces to create a new local advertising exchange service – the Kiwi Premium Advertising Exchange (KPEX).
Launching in November 2015, KPEX will offer media agencies and clients a programmatic option for purchasing online advertising inventory across New Zealand’s leading media businesses.
Duncan Arthur, KPEX consulting CEO, said KPEX is transformative for the New Zealand programmatic advertising market.
“It’s an exciting initiative and the first time NZ media companies have pooled their inventory to provide the necessary scale for a private marketplace,” he said.
“Advertisers want the efficiency of real-time bidding and the certainty that their ads will appear in brand-safe environments next to quality New Zealand content.”
Powered by Rubicon Project, a global technology company in the automation of buying and selling advertising inventory, KPEX will give advertisers access to Kiwi audiences at scale and across a range of publisher platforms – all via a single transaction.
Fairfax Media, MediaWorks, NZME and TVNZ said their decision to work together is about providing clients with a strong local offering.
“KPEX opens up a range of new opportunities that we were unable to achieve independently, and a viable, local, programmatic Ad Exchange alternative to what is offered by large international players which is good for the long-term health of the local market.
“It will also offer unsurpassed access to New Zealand’s local news, lifestyle and entertainment destinations and will help customers solve measurement and other issues with digital advertising in a massive global pool.”
Initially advertising inventory will be from the four media parties, with other premium local publishers being invited to contribute inventory to the exchange over time.
All participating publishers in KPEX will maintain their unique, direct sales operations with a portion of their inventory flowing into the exchange for bidding by advertisers. Inventory from these leading publishers will be high quality, trusted content.
With his bloated face, orange perma tan and ridiculous hair, if the president of the United States is anything, he’s excellent fodder for press photographers. Probably B&T’s favourite story about president Trump and his relationship with the press is that he likes to hold press conferences in front of the presidential helicopter – known as […]
In this guest post, Gumtree’s account manager Daniel Kuziow (main photo) says as CV-19 sends more shoppers online, data has never been more important for marketers to target them… Thanks to COVID-19, former buzzwords such as “ideate”, “pivot” and “agile” have become the new reality for all marketers. To help a business persevere and maintain […]
The Seven Network today announced the broad slate of sponsors that will be joining Farmer Wants A Wife when it premieres this July. Toyota Australia, IGA, Youfoodz, BUPA, Lilydale, Horticulture Australia and Mayvers, have all been confirmed as sponsors of Farmer Wants a Wife. All partners will feature throughout Farmer Wants A Wife, the most […]
Find out how APAC’s fastest-growing commercial law firm uses Marketo Engage to better respond to customer needs in this piece by LegalVision’s Anthony Lieu. The starting point for marketing strategy begins with the customer. That’s not an approach you often find in a commercial law firm. LegalVision didn’t start as a law firm, but as […]
Brisbane radio is set for a further shake-up with journalist and former MP Scott Emerson to host 4BC’s new local Drive program. Emerson is a highly experienced broadcaster and journalist who served as The Australian newspaper’s Queensland bureau chief and held senior journalism positions with the ABC. He has also served in the Queensland parliament and […]
News Corp Australia and Woolworths today announced a joint national campaign to support Feed Appeal amid a sharp jump in the number of Australians suffering economic hardship from COVID-19 and seeking food relief. Feed Appeal, a national not-for-profit organisation that provides capacity and capability grants to local food relief charities, has reported a 50 percent […]
Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]