New Zealand Publishers Come Together To Create Kiwi Ad Exchange

New Zealand Publishers Come Together To Create Kiwi Ad Exchange
SHARE
THIS



Fairfax Media, MediaWorks, NZME (New Zealand Media and Entertainment) and TVNZ have joined forces to create a new local advertising exchange service – the Kiwi Premium Advertising Exchange (KPEX).

Launching in November 2015, KPEX will offer media agencies and clients a programmatic option for purchasing online advertising inventory across New Zealand’s leading media businesses.

Duncan Arthur, KPEX consulting CEO, said KPEX is transformative for the New Zealand programmatic advertising market.

“It’s an exciting initiative and the first time NZ media companies have pooled their inventory to provide the necessary scale for a private marketplace,” he said.

“Advertisers want the efficiency of real-time bidding and the certainty that their ads will appear in brand-safe environments next to quality New Zealand content.”

Powered by Rubicon Project, a global technology company in the automation of buying and selling advertising inventory, KPEX will give advertisers access to Kiwi audiences at scale and across a range of publisher platforms – all via a single transaction.

Fairfax Media, MediaWorks, NZME and TVNZ said their decision to work together is about providing clients with a strong local offering.

“KPEX opens up a range of new opportunities that we were unable to achieve independently, and a viable, local, programmatic Ad Exchange alternative to what is offered by large international players which is good for the long-term health of the local market.

“It will also offer unsurpassed access to New Zealand’s local news, lifestyle and entertainment destinations and will help customers solve measurement and other issues with digital advertising in a massive global pool.”

Initially advertising inventory will be from the four media parties, with other premium local publishers being invited to contribute inventory to the exchange over time.

All participating publishers in KPEX will maintain their unique, direct sales operations with a portion of their inventory flowing into the exchange for bidding by advertisers.  Inventory from these leading publishers will be high quality, trusted content.

Please login with linkedin to comment

Interior n2n communications peter clay smart clothes The Verdict Under Amrou

Latest News

“It’s An Insult To Satan!” People Are Calling This The Best Press Photo Of Trump Ever!
  • Media

“It’s An Insult To Satan!” People Are Calling This The Best Press Photo Of Trump Ever!

With his bloated face, orange perma tan and ridiculous hair, if the president of the United States is anything, he’s excellent fodder for press photographers. Probably B&T’s favourite story about president Trump and his relationship with the press is that he likes to hold press conferences in front of the presidential helicopter – known as […]

by B&T Magazine

B&T Magazine
Nike Launches New Shoe With AR-Powered Colouring Book Via AKQA
  • Media
  • Technology

Nike Launches New Shoe With AR-Powered Colouring Book Via AKQA

Nike is urging customers to get creative with tech as part of its new AR campaign in Japan. ‘Create with Air Max’ has been created to launch the Nike Air Max 2090 and is a celebration of the wildly popular shoe. “Create with Air Max is an AR-enabled zine that allows users to customise the […]

by B&T Magazine

B&T Magazine
Data Proves Key To Marketers For Managing Change & Disruption
  • Opinion

Data Proves Key To Marketers For Managing Change & Disruption

In this guest post, Gumtree’s account manager Daniel Kuziow (main photo) says as CV-19 sends more shoppers online, data has never been more important for marketers to target them… Thanks to COVID-19, former buzzwords such as “ideate”, “pivot” and “agile” have become the new reality for all marketers. To help a business persevere and maintain […]

Opinion

by B&T Magazine

B&T Magazine
Seven Musters Sponsors For Launch Of ‘Farmer Wants A Wife’
  • Media

Seven Musters Sponsors For Launch Of ‘Farmer Wants A Wife’

The Seven Network today announced the broad slate of sponsors that will be joining Farmer Wants A Wife when it premieres this July. Toyota Australia, IGA, Youfoodz, BUPA, Lilydale, Horticulture Australia and Mayvers, have all been confirmed as sponsors of Farmer Wants a Wife. All partners will feature throughout Farmer Wants A Wife, the most […]

Statue of Justice with scales in lawyer office. Legal law, advice and justice concept
  • Partner Content

How LegalVision Is Disrupting Law with Digital

Find out how APAC’s fastest-growing commercial law firm uses Marketo Engage to better respond to customer needs in this piece by LegalVision’s Anthony Lieu. The starting point for marketing strategy begins with the customer. That’s not an approach you often find in a commercial law firm. LegalVision didn’t start as a law firm, but as […]

Partner Content

by B&T Magazine

B&T Magazine
Former Politician Scott Emerson To Host 4BC’s New Drive Program
  • Media

Former Politician Scott Emerson To Host 4BC’s New Drive Program

Brisbane radio is set for a further shake-up with journalist and former MP Scott Emerson to host 4BC’s new local Drive program. Emerson is a highly experienced broadcaster and journalist who served as The Australian newspaper’s Queensland bureau chief and held senior journalism positions with the ABC. He has also served in the Queensland parliament and […]

FILE PHOTO: Shoppers walk into a Woolworths supermarket in Sydney, Australia August 22, 2017. REUTERS/Jason Reed
  • Marketing

Woolworths & News Corp Partner To Aid Local Food Charities During CV-19

News Corp Australia and Woolworths today announced a joint national campaign to support Feed Appeal amid a sharp jump in the number of Australians suffering economic hardship from COVID-19 and seeking food relief. Feed Appeal, a national not-for-profit organisation that provides capacity and capability grants to local food relief charities, has reported a 50 percent […]

Change Your Plans. Your Audience Already Did
  • Opinion

Change Your Plans. Your Audience Already Did

Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]

Opinion

by B&T Magazine

B&T Magazine
The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Do you love to prank call your competitors in a phoney Turkmenistan accent? Well, there's some top tips here for you.

Opinion

by B&T Magazine

B&T Magazine