New Zealand Publishers Come Together To Create Kiwi Ad Exchange

New Zealand Publishers Come Together To Create Kiwi Ad Exchange

Fairfax Media, MediaWorks, NZME (New Zealand Media and Entertainment) and TVNZ have joined forces to create a new local advertising exchange service – the Kiwi Premium Advertising Exchange (KPEX).

Launching in November 2015, KPEX will offer media agencies and clients a programmatic option for purchasing online advertising inventory across New Zealand’s leading media businesses.

Duncan Arthur, KPEX consulting CEO, said KPEX is transformative for the New Zealand programmatic advertising market.

“It’s an exciting initiative and the first time NZ media companies have pooled their inventory to provide the necessary scale for a private marketplace,” he said.

“Advertisers want the efficiency of real-time bidding and the certainty that their ads will appear in brand-safe environments next to quality New Zealand content.”

Powered by Rubicon Project, a global technology company in the automation of buying and selling advertising inventory, KPEX will give advertisers access to Kiwi audiences at scale and across a range of publisher platforms – all via a single transaction.

Fairfax Media, MediaWorks, NZME and TVNZ said their decision to work together is about providing clients with a strong local offering.

“KPEX opens up a range of new opportunities that we were unable to achieve independently, and a viable, local, programmatic Ad Exchange alternative to what is offered by large international players which is good for the long-term health of the local market.

“It will also offer unsurpassed access to New Zealand’s local news, lifestyle and entertainment destinations and will help customers solve measurement and other issues with digital advertising in a massive global pool.”

Initially advertising inventory will be from the four media parties, with other premium local publishers being invited to contribute inventory to the exchange over time.

All participating publishers in KPEX will maintain their unique, direct sales operations with a portion of their inventory flowing into the exchange for bidding by advertisers.  Inventory from these leading publishers will be high quality, trusted content.




Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]