Back in November last year, New Zealand police grabbed global headlines for its wonderfully nutty recruitment ad.
And now the Kiwi cops are back with another equally entertaining spot, this time with a focus on diversity.
The witty spot’s called ‘Breaking News’ and is the work of Ogivly and features over 70 actual police men and women explaining commonly asked questions about joining the police force. Adding to that, there’s both an English and a Māori version.
Check out the fun spot below:
Commenting on the ad New Zealand police commissioner Mike Bush said: “The ‘Breaking News’ video features our officers answering the questions most people commonly ask us before joining up, but in a fun, creative and accessible way.
“Our organisation aspires for New Zealand to be the world’s safest country and the government has invested significantly to help us to do this by growing our overall staff numbers.
“We want to better reflect the communities we serve and this means attracting new staff from all backgrounds, but we particularly need more women, Māori, Pacific Islanders and Asians. We also need people who are keen to work in Tāmaki Makaurau.
“This innovative campaign sets out to ensure any questions a potential future cop has is answered and we’re confident that will mean more people sign up to join our fantastic organisation.”
