New Wins Open Doors For Latin American Business In Australia

LATINPR! AUSTRALIA is pleased to announce a number of client wins to kick off 2017. This follows another extraordinary year for the agency, which has enjoyed considerable and sustained business growth promoting Latin America in the Australian Market.

Led by LATINPR! director, Daniela Penno, the agency has been appointed to deliver key nationwide and regional events and campaigns for some of the biggest organisations and brands from Latin America, including LATAM Airlines, Wines of Argentina, Brazilian Tourism Board and Exquisite Ecuador.

New clients confirmed for 2017 include SALTON WINES, one of Brazil’s most successful wineries and famous international wine exporters.

With plans to further expand the offer of Brazilian wines in Australia in 2017, LATINPR! has been engaged to execute a series of PR activities and sponsorship events for the company and its famous sparkling wines well into 2017. The agency will work with local importer Expedition Trade to position the brand in trade and consumer markets.

“This is an exciting win for LATINPR!,” said Daniela Penno.

“We have very strong experience in the food and imported wines industry and have helped many wineries from Argentina and Chile grow exponentially in recent years so we welcome the opportunity to keep communicating emerging new world wine producers”

The LATINPR! team has been working for EMBRATUR, the Brazilian Tourism Board and the Consulate of Brazil in Sydney, providing PR and influencer strategy to support Brazil as a tourism destination for Australians, with a focus on the Brazilian Carnival in March 2017. The addition of

Salton wines provides another exciting opportunity to talk about the most famous products from the region.

“Strategic partnerships and opportunities to interact across our portfolio provides added value for our national and international clients” added Penno.

LATINPR! has also been appointed to raise awareness of several Peruvian artists arriving in Australia during 2017 to showcase some of the most famous paintings of Andean culture. Working in collaboration with the Consulate of Peru in Sydney, the agency will be hosting a range of events and exhibitions beginning in May 2017.

Finally, the agency will continue driving promotions for Argentine Malbec in Australia, as they have done for the last years with Wines of Argentina and other famous wineries and winemakers from the region. The addition of Artisan Malbec, an online wine platform dedicated to Malbec wines, to the LATINPR! portfolio adds to their agenda a series of events and wine tastings to celebrate Malbec World Day during April 2017.

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