New Wins Open Doors For Latin American Business In Australia

New Wins Open Doors For Latin American Business In Australia
SHARE
THIS



LATINPR! AUSTRALIA is pleased to announce a number of client wins to kick off 2017. This follows another extraordinary year for the agency, which has enjoyed considerable and sustained business growth promoting Latin America in the Australian Market.

Led by LATINPR! director, Daniela Penno, the agency has been appointed to deliver key nationwide and regional events and campaigns for some of the biggest organisations and brands from Latin America, including LATAM Airlines, Wines of Argentina, Brazilian Tourism Board and Exquisite Ecuador.

New clients confirmed for 2017 include SALTON WINES, one of Brazil’s most successful wineries and famous international wine exporters.

With plans to further expand the offer of Brazilian wines in Australia in 2017, LATINPR! has been engaged to execute a series of PR activities and sponsorship events for the company and its famous sparkling wines well into 2017. The agency will work with local importer Expedition Trade to position the brand in trade and consumer markets.

“This is an exciting win for LATINPR!,” said Daniela Penno.

“We have very strong experience in the food and imported wines industry and have helped many wineries from Argentina and Chile grow exponentially in recent years so we welcome the opportunity to keep communicating emerging new world wine producers”

The LATINPR! team has been working for EMBRATUR, the Brazilian Tourism Board and the Consulate of Brazil in Sydney, providing PR and influencer strategy to support Brazil as a tourism destination for Australians, with a focus on the Brazilian Carnival in March 2017. The addition of

Salton wines provides another exciting opportunity to talk about the most famous products from the region.

“Strategic partnerships and opportunities to interact across our portfolio provides added value for our national and international clients” added Penno.

LATINPR! has also been appointed to raise awareness of several Peruvian artists arriving in Australia during 2017 to showcase some of the most famous paintings of Andean culture. Working in collaboration with the Consulate of Peru in Sydney, the agency will be hosting a range of events and exhibitions beginning in May 2017.

Finally, the agency will continue driving promotions for Argentine Malbec in Australia, as they have done for the last years with Wines of Argentina and other famous wineries and winemakers from the region. The addition of Artisan Malbec, an online wine platform dedicated to Malbec wines, to the LATINPR! portfolio adds to their agenda a series of events and wine tastings to celebrate Malbec World Day during April 2017.

Please login with linkedin to comment

LATINPR! AUSTRALIA

Latest News

Australian Retailers – How Can You Stand Out From The Pack On Social?
  • Partner Content

Australian Retailers – How Can You Stand Out From The Pack On Social?

At Zavy, we track the movings and shakings of brands across a range of industries on our social scoreboards. We want to see brands use social media as a space for real brand building and connecting with people – after all, that’s what it was created for. In their ground-breaking advertising report, The Long and […]

Partner Content

by B&T Magazine

B&T Magazine
Chobani Unveils New Brand Campaign Via Cummins&Partners
  • Campaigns

Chobani Unveils New Brand Campaign Via Cummins&Partners

Cummins&Partners has redefined what the next decade will look like for Chobani in its new brand campaign Food Made Good. Building on the four years of partnership between Cummins&Partners and Chobani, this campaign was born through strategic leadership to uncover the truth at the core of the brand and bring it to life through a […]

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Thrive PR Wins SodaStream Account
  • Marketing

Thrive PR Wins SodaStream Account

The farting in the Thrive PR office rises expodentially after the agency snares the SodaStream business.

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]