New Volkswagen Campaign Via DDB Sydney Embraces Personality Of Key Models

New Volkswagen Campaign Via DDB Sydney Embraces Personality Of Key Models

Volkswagen has launched a new campaign that taps into the persona of each of its key models, including the Golf, Tiguan, Amarok and Polo.

The four films, by DDB Sydney, focus on each model’s personality with each coming to life by telling a real human story, such as confidence to get out of the mud for the powerful Amarok V6.

DDB Sydney CCO Ben Welsh said: “We are proud of the work because it is inherently human. The best Volkswagen ads always are. We’ve married human insights with Volkswagen models to create some charming stories.”

Volkswagen commercial vehicles marketing manager Nick Reid said: “When you’re off-roading and something goes wrong, you feel like a right idiot – especially when your mates find out. The Amarok spot demonstrates that whatever you get into, the Amarok V6 Canyon gives you the power to get out of.”

The integrated campaign is running on TV, digital, social, out of home and through a partnership with The Block.



DDB Sydney

Chief Creative Officer: Ben Welsh

Creative Partners: Jade Manning & Vincent Osmond

Creatives: Tristan Cornelius, Chris Johnson, Chris Ott, Jeremy Hogg, Richard Shaw

Managing Partners: Mandy Whatson & Nick Russo

Group Business Director: Astrid Noble

Senior Business Directors: Lisa Little-Cain & Oliver Gould

Senior Business Managers: Alex Lawton & Luke Thistleton

Business Manager: Hannah Makris

Business Coordinator: Rasheida Cooper

Chief Strategy Officer: Carl Ratcliff

Planning Director: Annabelle Rogers

Head of Integrated Content: Sevda Cemo

Senior Producer: Anna Wright-Hands

Production Coordinator: Izzy Robertson



Marketing Communications Manager: Rowena Kanna

Brand and Retail Communications Manager: Julia Reimnitz

Brand Communications Specialist: Hayley Phillips


Volkswagen Commercial Vehicles

Marketing Manager: Nick Reid

Product Marketing Manager: James Thompson

Retail & Digital Communications Manager: Nathan Johnson


Production Company – Revolver/Will O’Rourke

Director: Matt Devine

Managing Director/ EP: Michael Ritchie

Executive Producer: Pip Smart

Producer: Serena Paull

DOP: Crighton Bone

Post Production: Arc

Editor: Peter Sciberras

VFX Artist: Eugene Richards

Colourist: Billy Wychgel

Producer: Jess Calvert

Original Composition: SILK

Composers / Producers: Will Canning, Arian Jalali

Executive Producer: Chris King

Sound & Music House: Rumble Studios

Sound Designer: Cameron Milne

Composer: Johnny Green

Sound & Music Producer: Michael Gie

Casting: Danny Long Casting

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