Queensland-based payment technology innovator IntegraPay has launched the country’s first in-video payment solution, enabling organisations to accept impulse purchases directly inside videos.
The technology’s in-video “checkout” feature allows consumers to pay directly within a video on any website or social media channel, offering an Australian-first tool for nearly any business relying on revenue.
IntegraPay CEO Chris Urry said the intelligent in-video payment software turned existing videos into efficient sales machines by widening the marketing net to potentially millions of people through social media sharing and website embedding.
Urry said the opportunity for charities, media and online retail to take advantage of the innovation was “staggering.”
“Partnering with IntegraPay allows organisations to streamline their payment pathway to attract purchases from internet users on websites and on social media, by turning their own videos into real-time ‘checkouts’.
“In-video payments allow users to stay within the video they’re watching and are given the option to pay directly within the video content while viewing media.
“The audience is engaged and emotionally connecting with the content on the screen, and during that moment, prompted to purchase,” he said.
IntegraPay’s video transaction technology is Australian Payment Card Industry (PCI) compliant, meaning the technology reaches security standards designed to ensure that companies that accept, process, store or transmit credit card information securely and payments are encrypted.
“Payment forms always stay within the video, so no matter how many times the video is shared by others – on Facebook for example – the form stays within the video and refreshes securely for each user, ensuring user security and industry compliance.
“The technology delivers an innovative payment accepting platform, empowering organisations of any kind to reach targeted users online, and for purchases to be directly and transparently correlated with business revenue,” he said.
Urry said the technology can be immediately linked with any video, and strengthens the relationship between digital marketing innovation and customers, allowing businesses to target users via location.
“The presence of a direct response mechanic will significantly improve a business’ conversion rates,” he said.
Urry highlighted how the technology can be applied to any business relying on sales conversions with the technology’s in-video ‘checkout’ arm.
“We’ve designed the technology to allow all businesses to accept fast, secure and on-time payments with the video linking with IntegraPay, with the primary target of increasing conversions. Today, we have a better understanding of audience through accumulation of consumer data.
“Our solution combines this intelligence with technology, enabling customers to make payments in an easy and efficient way,” he said.
“IntegraPay is proud to offer businesses the convenience and accessibility to accept payments in such an intelligent and efficient way.
“It’s crucial for organisations to embrace digital innovation and include this high level of video marketing in their digital engagement and marketing strategies.
“Our technology facilitates deeper consumer-business engagement, boosts creative marketing impact, and increases revenue and brand awareness all at once.”