A new TV campaign starts on Sunday to launch iBuildNew, a website that helps you choose new home designs from Australia’s leading homebuilders.
More and more Australians decide to build a new home each year. And it doesn’t take long for them to find out that choosing the right home and the right builder is a complicated process.
The TV campaign dramatises the experiences of a young family as they spend their weekends touring display villages on their quest to choose the right home to build. The Weekenders is a mockumentary-style campaign featuring a series of 30” and 15” films through which we share the long journey to home-ownership with Sam and Dave Martin, their daughter and the various people they meet along the way.
The campaign was created by Brendan Day and Gareth Davies at Town Square and directed by Louis Sutherland through Sweetshop. It runs nationally from March 6.
iBuildNew helps buyers compare and shortlist new home designs to make informed decisions about which home to build. The independent website connects homebuyers with Australia’s leading builders to make the whole process as simple as it can be.
Brendan Day, who wrote the campaign at Town Square, said, “Most buyers find it complicated and confusing to select the right new home to build. This campaign feels their pain and puts iBuildNew on the map as their new go-to site”.
Daniel Peterson, CEO of iBuildNew, said, “We haven’t seen a campaign like The Weekenders in the category before – and that’s because we haven’t seen an online service like iBuildNew before. It’s an exciting site providing a comprehensive and independent service to take the monotonous leg-work out of choosing a new home to build”.
See the website for yourself: www.iBuildNew.com.au
See a selection of spots from the campaign here:
Meet the Martins – 30
https://vimeo.com/141861644/dcf888b228
Salesperson – 30
https://vimeo.com/141861640/8b948ac1ce
Virgins – 15
https://vimeo.com/141861651/aade6ec769
Overload – 15
https://vimeo.com/141861642/1aa105c1a6
Braxton Hicks – 30
https://vimeo.com/141861648/e55696a549
