New Social-Media-First Platform Manly Observer Sees Readership Balloon During Local Lockdown

New Social-Media-First Platform Manly Observer Sees Readership Balloon During Local Lockdown
B&T Magazine
By B&T Magazine
SHARE
THIS



Hyperlocal news site Manly Observer has launched in the lower Northern Beaches region of Sydney.

The news service, which began as a social-media-first platform, added a website www.manlyobserver.com.au to the mix just days before a second Sydney wave of COVID-19 hit the local government area in which it is based.

Editor Kim Smee said her original plans for a light entry into the market quickly changed into round-the-clock frontline coverage of the pandemic unfolding in her neighbourhood.

The platform quickly became the go-to source for breaking news and its first four weeks saw 200,000 views through local social media referral alone, in addition to its 160,000 Facebook reach.

Smee, who cut her teeth as a newspaper editor for News Corp’s local paper offerings over a decade ago, moved on to freelance for metros and later became a media advisor for Western Australia’s Justice department.

When she returned to Sydney in 2015, Smee took on the role of radio producer at Macquarie Media (2UE) and then as Account Director for Soda Communications.

Kim has returned to her local media roots to meet what she feels is a vacuum in reliable, free community coverage, but has added her own brand of frank but casual discourse with the occasional quip or quirk to keep the tone authentic.

Manly Observer covers news as well as health and food and lifestyle topics, all with a hyperlocal skew to the suburbs north of the Spit and south of Dee Why such as Manly, Seaforth, Balgowlah, Curl Curl and Brookvale.

Nutritionist and freelance lifestyle writer Faye James also joins the team as Lifestyle Editor this week, with other great local contributors such as experienced columnist Wendy Kay also pitching in with content.

 

Please login with linkedin to comment

manly observer

Latest News

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.