New Research Says Queen Elizabeth’s Brand Bigger Than Oprah, Beyonce, Kim Kardashian

New Research Says Queen Elizabeth’s Brand Bigger Than Oprah, Beyonce, Kim Kardashian
B&T Magazine
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New research compares the brand presence of Queen Elizabeth II with self-made celebrities Oprah Winfrey and Beyoncé, and claims the British Monarch eclipses the pair in terms of her reach.

The research, confirmed to B&T to have been conducted by Statista and commissioned by True Royalty TV, a production house that airs on-demand content about the monarchy, found the Queen was more discussed than Winfrey.

The comparison, aired in reports by The New York Post and Daily Mail, among others, comes just a month after Winfrey’s explosive interview with Prince Harry and Meghan Markle that alleged the monarchy is bygone and racist behind closed doors.

In addition, the research, said to be commissioned for a new documentary about the Queen, claims her brand is more recognised than the likes of Bill Gates, Beyonce Knowles-Carter, Kim Kardashian, and the Obamas.

Moreover, it alleges that despite her son Prince Andrew being linked to deceased paedophile Jeffrey Epstein, Queen Elizabeth II grew the monarchy into the world’s fifth-biggest “corporate” brand ahead of multi-nationals like Coca-Cola, Nike, Ferrari and Microsoft.

The British Monarchy is reportedly the fifth most talked about brand in the world after Facebook, Amazon, Google and Apple, and ahead of Coca-Cola, Microsoft, Disney, and Nike.

So-called experts said to feature on True Royalty TV’s new documentary, Elizabeth at 95: The Invincible Queen, suspect that the institution—nicknamed “The Firm”—would be worth around £71 billion (more than $127 billion) if it was a real company.

The Queen’s personal brand worth is said to be at around £35 billion (nearly $63 billion).

News of the documentary and its accompanying and favourable brand stats come amid heightened calls for the British monarchy to be disbanded, after an explosive interview between Prince Harry, Meghan Markle and Oprah Winfrey alleged a massive cultural problem at Buckingham Palace.

The documentary is said to arrive in celebration of the Queen’s 95th birthday.

A Statista spokesperson told B&T that the research company provided “some research for the documentary”.

This included two statistic sets based on calculations by The GDELT Project, the spokesperson said, such as the number of online news articles that include at least one reference to an exact search term given, like ‘The Queen’.

The other statistic set was for the “weighted annual average sentiment score” for all articles monitored including one of the given search terms.

“In total, Statista monitored the 37 most relevant individuals in nine celebrity families as well as ten global brands names between January 1, 2017 and March 9, 2021,” the spokesperson said. “Articles were monitored and translated from 65 languages into English from most countries worldwide.”

Note: This article was updated on 23 April 2021 to reflect information obtained from Statista. 

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