New research compares the brand presence of Queen Elizabeth II with self-made celebrities Oprah Winfrey and Beyoncé, and claims the British Monarch eclipses the pair in terms of her reach.
The research, confirmed to B&T to have been conducted by Statista and commissioned by True Royalty TV, a production house that airs on-demand content about the monarchy, found the Queen was more discussed than Winfrey.
The comparison, aired in reports by The New York Post and Daily Mail, among others, comes just a month after Winfrey’s explosive interview with Prince Harry and Meghan Markle that alleged the monarchy is bygone and racist behind closed doors.
In addition, the research, said to be commissioned for a new documentary about the Queen, claims her brand is more recognised than the likes of Bill Gates, Beyonce Knowles-Carter, Kim Kardashian, and the Obamas.
Moreover, it alleges that despite her son Prince Andrew being linked to deceased paedophile Jeffrey Epstein, Queen Elizabeth II grew the monarchy into the world’s fifth-biggest “corporate” brand ahead of multi-nationals like Coca-Cola, Nike, Ferrari and Microsoft.
The British Monarchy is reportedly the fifth most talked about brand in the world after Facebook, Amazon, Google and Apple, and ahead of Coca-Cola, Microsoft, Disney, and Nike.
So-called experts said to feature on True Royalty TV’s new documentary, Elizabeth at 95: The Invincible Queen, suspect that the institution—nicknamed “The Firm”—would be worth around £71 billion (more than $127 billion) if it was a real company.
The Queen’s personal brand worth is said to be at around £35 billion (nearly $63 billion).
News of the documentary and its accompanying and favourable brand stats come amid heightened calls for the British monarchy to be disbanded, after an explosive interview between Prince Harry, Meghan Markle and Oprah Winfrey alleged a massive cultural problem at Buckingham Palace.
The documentary is said to arrive in celebration of the Queen’s 95th birthday.
A Statista spokesperson told B&T that the research company provided “some research for the documentary”.
This included two statistic sets based on calculations by The GDELT Project, the spokesperson said, such as the number of online news articles that include at least one reference to an exact search term given, like ‘The Queen’.
The other statistic set was for the “weighted annual average sentiment score” for all articles monitored including one of the given search terms.
“In total, Statista monitored the 37 most relevant individuals in nine celebrity families as well as ten global brands names between January 1, 2017 and March 9, 2021,” the spokesperson said. “Articles were monitored and translated from 65 languages into English from most countries worldwide.”
Note: This article was updated on 23 April 2021 to reflect information obtained from Statista.
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]
Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]
The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.
A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021. Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]
Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.
APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]