New research compares the brand presence of Queen Elizabeth II with self-made celebrities Oprah Winfrey and Beyoncé, and claims the British Monarch eclipses the pair in terms of her reach.
The research, confirmed to B&T to have been conducted by Statista and commissioned by True Royalty TV, a production house that airs on-demand content about the monarchy, found the Queen was more discussed than Winfrey.
The comparison, aired in reports by The New York Post and Daily Mail, among others, comes just a month after Winfrey’s explosive interview with Prince Harry and Meghan Markle that alleged the monarchy is bygone and racist behind closed doors.
In addition, the research, said to be commissioned for a new documentary about the Queen, claims her brand is more recognised than the likes of Bill Gates, Beyonce Knowles-Carter, Kim Kardashian, and the Obamas.
Moreover, it alleges that despite her son Prince Andrew being linked to deceased paedophile Jeffrey Epstein, Queen Elizabeth II grew the monarchy into the world’s fifth-biggest “corporate” brand ahead of multi-nationals like Coca-Cola, Nike, Ferrari and Microsoft.
The British Monarchy is reportedly the fifth most talked about brand in the world after Facebook, Amazon, Google and Apple, and ahead of Coca-Cola, Microsoft, Disney, and Nike.
So-called experts said to feature on True Royalty TV’s new documentary, Elizabeth at 95: The Invincible Queen, suspect that the institution—nicknamed “The Firm”—would be worth around £71 billion (more than $127 billion) if it was a real company.
The Queen’s personal brand worth is said to be at around £35 billion (nearly $63 billion).
News of the documentary and its accompanying and favourable brand stats come amid heightened calls for the British monarchy to be disbanded, after an explosive interview between Prince Harry, Meghan Markle and Oprah Winfrey alleged a massive cultural problem at Buckingham Palace.
The documentary is said to arrive in celebration of the Queen’s 95th birthday.
A Statista spokesperson told B&T that the research company provided “some research for the documentary”.
This included two statistic sets based on calculations by The GDELT Project, the spokesperson said, such as the number of online news articles that include at least one reference to an exact search term given, like ‘The Queen’.
The other statistic set was for the “weighted annual average sentiment score” for all articles monitored including one of the given search terms.
“In total, Statista monitored the 37 most relevant individuals in nine celebrity families as well as ten global brands names between January 1, 2017 and March 9, 2021,” the spokesperson said. “Articles were monitored and translated from 65 languages into English from most countries worldwide.”
Note: This article was updated on 23 April 2021 to reflect information obtained from Statista.
Aussie coastal lifestyle brand SurfStitch has announced a bold repositioning with a new brand identity and campaign, “Ready for Everywhere”. Reflecting the brand’s commitment to inspiring people to embrace their lifestyle, whatever it may be, the strategic shift reflects a commitment to facilitating style that adapts to the life its customers lead across a broad […]
Man of Many has Announced Key Hires Amidst a Year of Extraordinary Achievement Lead image: Naman Singh & Alex Martinez Man of Many, recently crowned B&T media platform of the year, Australia’s premier men’s lifestyle digital publication. Announces the addition of two crucial members to its team – Naman Singh as SEO Content Specialist and […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]
Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]
New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright in one of its first Australian client signings. Lead Image: Loan Morris – 27 Degrees Media CEO Under the partnership, 27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer […]
Brisbane performance agency farsiight has announced the launch of its new market positioning, Growth for Good, in response to a changing business landscape, marking a departure from a “growth at all costs” mentality that has defined the industry in recent years. Agency founders and brother duo, Josh and Ben Somerville, envision Growth for Good as […]
Australia’s largest privately owned transit media supplier, GoTransit Media Group, now offers unprecedented options for transit advertising in Newcastle – on both land and sea following their successful tender to supply interior advertising inside the popular Stockton Ferries. The national transit media company is already well acquainted with the thriving NSW market, having successfully operated […]
Heritage and People’s Choice have launched People First Bank, the new name for positive change in banking Australia’s largest customer-owned bank has unveiled its new brand, announcing that Heritage and People’s Choice will be unified under the new name of People First Bank. Chairman Michael Cameron said the highly anticipated new brand offered a compelling […]
L’Oréal Groupe Australia and New Zealand have announced one of the largest investments to the Great Barrier Reef Foundation to pioneer new coral restoration efforts in the region. L’Oréal Groupe Australia and New Zealand have announced today a new partnership with the Great Barrier Reef Foundation (GBRF), to help coral reefs withstand the devastating impacts […]