Research Commissioned By Pantene Finds Only Six Per Cent Of LGBTQI+ People In Australia Play Team Sports

Research Commissioned By Pantene Finds Only Six Per Cent Of LGBTQI+ People In Australia Play Team Sports
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



The new research was commissioned by Pantene, one of the major sponsors of Mardi Gras 2021.

According to the study, while four in five LGBTQI+ people played team sport at some stage of their life, almost half had given up playing in a team by the time they reached twenty-one years old.

Respondents who said they would be open to playing for a team have faced significant barriers preventing them from doing so. The biggest barriers were fear of judgement and lack of confidence, which accounted for sixty-two per cent.

As part of the campaign, Pantene released video content featuring Matildas players Katrina Gorry (pictured left in header image) and Tameka Yallop (pictured right).

Despite the barriers, eighty-seven per cent of respondents recognised that team sports could provide benefits to LGBTQI+ people, including widening social circles, increasing self-confidence and overall wellbeing, while mateship ranked the highest.

Half of respondents believed that team sport had the power to inspire strength and confidence in LGBTQI+ young people.

The research also found that eighty-one per cent of the LGBTQI+ community believed more work could be done to encourage LGBTQI+ to join sports teams and feel welcomed.

Actions that would have the greatest impact included:

  • More LGBTQI+ role models
  • More sporting clubs adopting and making a public statement about their inclusivity and anti-discrimination policies
  • More positive commentary on LGBTQI+ sports stars in the media and online

As a major sponsor of Mardi Gras his year, Pantene has launched its 2021 Ribbon of Strength campaign with the goal of inspiring LGBTQI+ people to participate in sport. This year, the Ribbons of Strength – which are usually gold – will have a limited-edition rainbow Pride design.

They can be requested for free via the Panetene ANZ Instagram.

Katrina Gorry, Westfield Matildas Midfielder and Pantene Ribbon of Strength ambassador said, “I’m shocked to learn from Pantene’s research that only 6 percent of LGBTQI+ Australians are taking part in a team sport. That’s a statistic we really need to change.”

“I started realising I was gay when I quite young and at that age, it was important for me to have the support of my soccer team to be able to share my experience and talk to people about what I was feeling. Now being part of the Matildas, every single player knows that we have each other’s backs.”

“I’d encourage anyone who wants to join a sports team – no matter who you are, who you love or how old you are – to just put on your boots and get on the pitch. Once you find the strength, and the support from those around you, you’ll realise how much you can achieve.”

Albert Kruger, Sydney Gay and Lesbian Mardi Gras CEO, said, “Connectivity and community help make us feel whole. Joining a sports team can have great benefits for strengthening our feelings of belonging.”

“We’re very excited to be partnering with Pantene on the Ribbon of Strength and look forward to working with them to help drive more LGBTQI+ participation in sports.”

Pantene Australia Bran Director Stephanie Doyle added, “the Pantene Ribbon of Strength was created in a bid to encourage participation in sports. This year, through our partnerships with the Westfield Matildas and Sydney Gay and Lesbian Mardi Gras, we’re proud to inspire greater LGBTQI+ participation in sport.”

“We hope the powerful stories of strength from experienced LGBTQI+ players inspire the future generation of LGBTQI+ sports stars to put on their boots and play with pride.”

Please login with linkedin to comment

mardi gras Pantene

Latest News

Spikes Asia Portraits
  • Marketing

Spikes Asia Appoints Jenny Lau As Events Director

Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia.  Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
  • Technology

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers

Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]