The new research was commissioned by Pantene, one of the major sponsors of Mardi Gras 2021.
According to the study, while four in five LGBTQI+ people played team sport at some stage of their life, almost half had given up playing in a team by the time they reached twenty-one years old.
Respondents who said they would be open to playing for a team have faced significant barriers preventing them from doing so. The biggest barriers were fear of judgement and lack of confidence, which accounted for sixty-two per cent.
As part of the campaign, Pantene released video content featuring Matildas players Katrina Gorry (pictured left in header image) and Tameka Yallop (pictured right).
Despite the barriers, eighty-seven per cent of respondents recognised that team sports could provide benefits to LGBTQI+ people, including widening social circles, increasing self-confidence and overall wellbeing, while mateship ranked the highest.
Half of respondents believed that team sport had the power to inspire strength and confidence in LGBTQI+ young people.
The research also found that eighty-one per cent of the LGBTQI+ community believed more work could be done to encourage LGBTQI+ to join sports teams and feel welcomed.
Actions that would have the greatest impact included:
- More LGBTQI+ role models
- More sporting clubs adopting and making a public statement about their inclusivity and anti-discrimination policies
- More positive commentary on LGBTQI+ sports stars in the media and online
As a major sponsor of Mardi Gras his year, Pantene has launched its 2021 Ribbon of Strength campaign with the goal of inspiring LGBTQI+ people to participate in sport. This year, the Ribbons of Strength – which are usually gold – will have a limited-edition rainbow Pride design.
They can be requested for free via the Panetene ANZ Instagram.
Katrina Gorry, Westfield Matildas Midfielder and Pantene Ribbon of Strength ambassador said, “I’m shocked to learn from Pantene’s research that only 6 percent of LGBTQI+ Australians are taking part in a team sport. That’s a statistic we really need to change.”
“I started realising I was gay when I quite young and at that age, it was important for me to have the support of my soccer team to be able to share my experience and talk to people about what I was feeling. Now being part of the Matildas, every single player knows that we have each other’s backs.”
“I’d encourage anyone who wants to join a sports team – no matter who you are, who you love or how old you are – to just put on your boots and get on the pitch. Once you find the strength, and the support from those around you, you’ll realise how much you can achieve.”
Albert Kruger, Sydney Gay and Lesbian Mardi Gras CEO, said, “Connectivity and community help make us feel whole. Joining a sports team can have great benefits for strengthening our feelings of belonging.”
“We’re very excited to be partnering with Pantene on the Ribbon of Strength and look forward to working with them to help drive more LGBTQI+ participation in sports.”
Pantene Australia Bran Director Stephanie Doyle added, “the Pantene Ribbon of Strength was created in a bid to encourage participation in sports. This year, through our partnerships with the Westfield Matildas and Sydney Gay and Lesbian Mardi Gras, we’re proud to inspire greater LGBTQI+ participation in sport.”
“We hope the powerful stories of strength from experienced LGBTQI+ players inspire the future generation of LGBTQI+ sports stars to put on their boots and play with pride.”
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]