Experience optimisation agency New Republique has opened its second Australian office following a strong year of growth for its conversion rate optimisation (CRO) services and uplift in demand for data-led UX design.
The first employee on the ground at the agency’s Melbourne operation will be Peter Jenkins, who joins New Republique as a CRO and analytics strategist.
Jenkins recently finished a four-year stint with US-based Webtrends and joins the agency with a strong background in conversion rate optimisation (CRO), mobile strategy and product development. He has more than 14 years’ experience in senior digital roles.
Jenkins said he is excited to join New Republique, whose clients include BMW Australia, Fantastic Furniture, HSBC, General Pants, Employsure, Bendigo Bank. and OFX.
“Having experienced and survived the dotcom crash, I have built my career advising companies on how to integrate their businesses into the digital era and stay on top of new trends and technology,” he said.
“New Republique are leading the way with data-led UX design and it is exciting to be working with a team that understands the growing importance of experience-led optimisation for client websites.”
Nima Yassini (main photo), CEO and founder of New Republique, said the need for a Melbourne office became apparent at the end of 2017 with a number of existing clients already based there, and a growing list of enquiries interested in CRO and data-led UX design – the agency’s specialty.
“We have a number of clients whose head offices are based in Melbourne and we were constantly receiving additional enquiries from Melbourne businesses,” Yassini said.
“I found myself on a plane most weeks making sure I was there to properly service them, which wasn’t sustainable.
“I am thrilled we can finally open a dedicated office in Melbourne that will not only service existing clients, but also open the way for us to confidently take on new businesses whose main operations are based there.
“Peter’s ability to keep up with industry trends and his depth of knowledge in the optimisation space makes him a great choice to head up the Melbourne operation.”
New Republique’s Melbourne office is located in the WeWork building at 152 Elizabeth Street.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]