Marketing Media

New Republique Joins GO Group Digital

Published on: 25th October 2018 at 9:45 AM

Samantha J Dybac

2 Min Read

Optimizely’s APAC partner of the year, New Republique, will join GO Group Digital, effective immediately.

Led by the former WPP-agency executive, Nima Yassini, New Republique will exclusively represent the Group as the dedicated partner for conversion rate optimization (CRO) services across Australia and New Zealand (GO > ANZ).

Based in Sydney with offices in Melbourne and Auckland, New Republique provides data-driven design and optimization services to some of the world’s leading brands.

The agency joins the Group as a proud Adobe, Oracle, and Optimizely partner further enabling the consultancy to provide worldwide support to its global clientele, especially in English-speaking markets.

New Republique adds an extra dimension of design excellence and branding to the Group.

New Republique CEO and founder Nima Yassini said, “The need for and potential of optimisation services for enterprise-level clients with global operations is enormous.

“We’re proud to join the GO Group as a GO Strategic Partner, joining the consultancy to unlock and drive business growth for innovative companies.”

GO Group Digital co-founder and managing partner Chris Goward said, “Nima is a tour de force of positive energy. With his experience and passion for working with some of the world’s largest brands, Nima and his team add an extra dimension of design excellence and branding to the Go Group.

“We’re excited to have New Republique as a GO Strategic Partner for Australia and New Zealand and deliver enhanced conversion rate optimisation services in North America, the U.K., and all English-speaking markets.”

TAGGED: new republique

By Samantha J Dybac

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I have built a reputation for excellence in public relations, strategic communications and event production over the past 17 years. I founded and run, Sammway, one of Australia’s leading, integrated communications agencies. We help build awareness and position our clients and talent as leaders in their chosen industries. Our services include, public relations, issues management, media strategy, event production and video animation. We work with our clients to develop strategic communications which align with their brand purpose, values and commercial objectives. Our clients include, not for profit organisations, startups, entrepreneurs, fintech, small business owners and media personalities. Where required, we help connect our clients with decision makers in government to ensure they get the best possible coverage and outcomes for their company or campaign. Our work includes content creation, media placement, issues management and development of key messaging and brand strategy. An example of a long standing working relationship is with, former NSW Opposition Leader, Kerry Chikarovski and her government relations firm, Chikarovski & Associates. We manage corporate affairs, media relations and liaise on behalf of clients with bureaucracy and government, at local, state and federal level. Since November 2014 Sammway has worked with Adopt Change, Deborra-lee Furness & National Adoption Awareness Week providing strategic PR and issues based communications. I have enjoyed representing Australia at global events including, United Nations, International Women’s Entrepreneurship Day 2014 and the 2013 G20 Young Entrepreneurs’ Alliance (G20YEA) summit, Moscow, Russia. In 2014 I was also selected to speak at an event in Singapore, addressing industry professionals on the importance of PR and media campaigns. Please connect with me if you have a project or brand waiting to connect with the outside world and receive the recognition it deserves. [email protected]