New Republique hires De Leon for new digital role

New Republique hires De Leon for new digital role

Independent creative agency New Republique has lured BMF’s Jay De Leon to its ranks as head of delivery.

De Leon had been digital projects director for BMF for just over 18-months, and was previously a content producer for News Limited, and his new role will straddle account services and production.

He said: “BMF was a fantastic learning experience for me, but the opportunity to be more involved with strategy and be closer to clients, was too attractive to turn down.

“I was also impressed with the ‘lights‚Äêalways‚Äêon’ thinking that underpins New Republique’s approach to the digital work they put out.”

Founder Nima Yassini said: “It’s been a busy few months where all the hard work that’s gone in to defining our offering has started to pay off in the form of innovative work.

“We’re especially proud of Pango, the social ‚Äêlearning platform we created with University of Western Sydney.

“It’s the type of ongoing digital work that seems to resonate with many clients and has helped us achieve 35% organic revenue growth over the past year.”

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