New Quiksilver Flagship Store Comes Complete With Full Bar

New Quiksilver Flagship Store Comes Complete With Full Bar
SHARE
THIS



Surf brand QUIKSILVER has added to its series of new iconic store concepts with the launch of the Australian ‘Boardriders’ in Coolangatta on the Gold Coast.

The store held its official opening celebrations alongside the launch of the QUIKSILVER and ROXY Pro. Athlete signings were hosted in store Friday afternoon, with key QUIKSILVER and ROXY athletes including Stephanie Gilmore and Dane Reynolds meeting and greeting fans.

The first of its kind in Australia, the concept is a unique blend of surf, skate, snowboard, lifestyle and art. The exciting new retail experience show

QUIKSILVER’s core retail brands including QUIKSILVER, ROXY and DC Shoes – all housed under the one roof.

To help encourage this creative community hub, other cutting-edge elements of the store include, ’28 Cooly’– a chilled out terrace bar adjacent to the store offering a menu of fresh and organic treats like toast, coffee and smoothies, as well as beer, wine and snacks for afternoon drinks and dinner. The store also houses a cosy lounge area with computers and free WiFi plus hosts weekly in store yoga classes and live performances from local bands.

With a number of Boardriders based in quintessential surfer-centric areas across France, Portugal and Spain, with stores also in Russia – their 14th Boardriders store is no better placed than Coolangatta, just a stone’s throw from some of the most famous surf spots on the Gold Coast.

QUIKSILVER‘s Asia Pacific President Greg Healy said he was delighted with the new store location.

“We have held the QUIKSILVER and ROXY Pros at Snapper Rocks for the past 13 years, so Coolangatta is the ideal location to open our newest Boardriders retail concept,” said Mr Healy.

Accessible through three separate entrances and offering breathtaking views of the lush Pacific Ocean, Boardriders is home to over 500 boards. It was designed around two main surfboards carousels, the first carousel travels from top to bottom on the main façade, and the second is located inside above the retail floor. Local artist and QUIKSILVER collaborator Wade Lewis has celebrated the iconic location by painting a photograph of the legendary Snapper Rocks surf spot onto one of the exterior walls of Boardriders.

The interior maintains a strong architectural style and beautiful 945m2 open space that provide plenty of natural light – combining urban elements like concrete, brick and metal with organic wood and glass – QUIKSILVER’s mineral DNA.

Each QUIKSILVER brand sits harmoniously within Boardriders Coolangatta. Natural wood surrounds the classic QUIKSILVER beach, apparel and technical surfing range while the ROXY, PopSurf and Fitness collections are complemented by an ocean-inspired white salt-wash wood. The DC collection, on the other hand, is presented in an urban street setting with it’s signature skate wall covered in over 50 skateboards and a fresh sneaker offering.

Combining the spirit of boardsports, art and the most advanced products for surf and skate, Boardriders Coolangatta is THE place to be during the QUIKSILVER and ROXY Pro for surfers, skaters and sport enthusiasts alike.

Please login with linkedin to comment

#amplifiylive

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]