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B&T > Marketing > New PRIA President Elected, Proclaims The Era Of Strategic Communicator
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New PRIA President Elected, Proclaims The Era Of Strategic Communicator

Neil OSullivan MPRIA 2
Published on: 15th February 2016 at 9:00 AM
Neil OSullivan MPRIA 2
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The Public Relations Institute of Australia (PRIA) today announced the election of new national president, Jennifer Muir FPRIA, and new deputy national president, Jacquie Ray MPRIA. Muir is the general manager of primary communication and Ray is the managing director of Timmins Ray.

Muir was elected national president unopposed, replacing Mike Watson FPRIA, who successfully led two years of profit growth at the PRIA. Watson remains on the board as the immediate past president. Ray replaces outgoing deputy national president Allison Lee FPRIA (Destination NSW).

Muir will drive the PRIA National Strategic Plan 2015-2017, with a particular focus on continued financial sustainability, membership growth, and strengthened professional development and education frameworks.

“Public Relations and Communication is one of the few professions forecast to grow over the next five years, according to conservative Australian Government analysis. PRIA is a crucial bridge from the first job to the ultimate job, and our professional skills are essential in communities and in boardrooms,” Muir said.

“Professional members in every state and territory reap the benefit of PRIA’s policies, activities and involvement with issues such as lobbying and workplace rights. PRIA delivers a multitude of valuable benefits for members, such as driving the recognition of the value of communication for company directors and governance, delivering mentoring and professional education with PRIA accredited tertiary institutions, and forming the new emerging practitioners group.

“Our members are public relations and communication professionals – they lead organisations with strategic thinking at the forefront, rather than just making announcemens or polishing old-fashioned press releases at the end of a strategic initiative.

“Corporations, government and NGOs know that success comes from having strategic communicators at the decision making table. It is our role, as the peak professional body, to support strategic communicators by providing access to the best international knowledge centres and by putting solid policy and professional development programs in place.

“We will steer this profession through the implementation of the first global Professional Framework, the new industry blueprint for professional development, education and career mapping. We have strong industry led partnerships with all levels of tertiary education, recruitment, human resources and professional development.

“I am delighted to have been elected as president. Mike Watson and the National Board have done a fantastic job over the past two years. There are more than 100 senior volunteers helping to run incredible PRIA initiatives for our members in every state and territory of Australia.

“It is an exciting period to take the helm of the Institute and to lead it into this new era.”

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By Neil OSullivan MPRIA 2
PR is notorious for not PR'ing itself, so let me tell you my story and why I'm passionate about communicating stories and impacting social change. My journey started off - like most - with an internship where I was able to move internally into a permanent role. After four fantastic years working to enhance the lives of people with an intellectual disability, I made the best decision of my life to come to Australia.Since then I have in some amazing brand cultures; Special Olympics Australia, Oxfam Australia, and the Public Relations Institute of Australia. Leading marketing and communications activities is all about storytelling, and delivering your message through dynamic strategies to achieve strategic outcomes. My marcomms skills have transferred across various industries; sport, NFP, NGO, PR, industry bodies and membership organisations. What are my USPs? • Exemplary knowledge of social; strategy, customer engagement, brand storytelling, personas, advertising, marketing and events; • Direct management in social; community management, monitoring, social listening, content calendars, content creation (using tools like Piktochart and Hootsuite) monitoring posts and preparing analytical reports. • Managed multiple small and medium sized teams as well as various national volunteer councils and committees. Wealth of experience on variety of boards; • Marcomms expertise; copywriting, blogging, press coverage, media relations, social, video production, website management, CRM system management, EDMs and freelance ghost-writing; • Come with a creative eye with experience across creative design; • A strategic thinker, with experience as a 2IC role; and • History of continual professional development across social, content, leadership, strategic and media relations. ★ Additional specialties: internal/external communications, sponsorship and relationship management, thought leadership, stakeholder and community engagement, budget and issue/crisis management. ★

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