New Online Hub Puts Women In Sport In The Spotlight

New Online Hub Puts Women In Sport In The Spotlight
SHARE
THIS



SBS has kicked off a new online hub solely dedicated to women in the sporting world, and it’s name is Zela. 

Zela will be a one-stop shop for women’s sport from across Australia and the world, and the only outlet of its kind in Australian mainstream media.

Conceived and driven by SBS’s The World Game host Lucy Zelic, the title is a subtle nod to her high school nickname, and promises to be a fresh and distinctive voice in sport media.

“The name represents everything I want women in sport to be: strong, valued, opinionated, successful and worthy,” Zelic said.

Zela is an online community which will have a strong presence in social media feeds with the latest video, highlights, news and views delivered straight to followers.

Zela will profile the best established and up and coming female athletes across a range of women’s team and individual sports, as well as personalities in the sport industry. Zela will host stories celebrating achievement, delve into challenges female athletes face, and cover widespread topics in the sporting world from a female perspective.

In addition to original content, Zela will connect with and promote existing networks and blogs in the field, syndicating and amplifying their content out to a wider audience.

Following what was a huge year in women’s sport with successes for Australian women in the football and netball World Cups, The Ashes, and a rousing Melbourne Cup win by trailblazing jockey Michelle Payne in 2015, Lucy Zelic said there has “never been a better time to bring something like this to life.”

The 2015 Women’s World Cup was the first time outside of a men’s World Cup that all matches were available on an SBS platform – 41 live matches and all 52 games streamed online. Australians responded, with 2.6 million tuning in during the tournament.

Zelic said, “The effect The Matildas had on the Australian public was remarkable, and unlike anything I’ve ever seen before. Australia fell in love with the women’s national team.”

“The Women’s World Cup went so well that we began to explore what else we could do to service women’s sport, a badly neglected area of the current media landscape, especially in the mainstream media.”

Newly-appointed Zela editor Danielle Warby, an advocate for women in sport and award-winning founder of Sporting Sheilas, wants to move beyond complaints of ‘it’s not fair we don’t get coverage’ and other clichés to really delve into the challenges facing female athletes.

Because the success of women’s sport depends on fans really knowing and identifying with the athletes, Warby said profiling interesting personalities in each sport would be a key focus.

“With Zela, I hope to lead the way, to prove the audience is out there if you provide them with interesting and engaging content.”

Please login with linkedin to comment

Sport vitamin d

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]