New Media Ownership All Set To Go Before Parliament Says Comms Minister

New Media Ownership All Set To Go Before Parliament Says Comms Minister
SHARE
THIS



The hotly anticipated changes to Australia’s media ownership laws could be introduced to federal parliament as soon as its first sitting of the year.

The Communications Minister Mitch Fifield has reportedly discussed changes with the major players including Australia’s top media companies and members of his own party and crossbenchers. There had been some concerns that any changes to the laws would affect regional areas and would be voted down by members of the National Party.

Yesterday, Fifield told ABC Radio: “What I don’t want to do is introduce a package into the parliament that won’t have the support of the parliament.  I want to make sure … given that there are very open minds across the parliament, that we take the opportunity.”

Fifield agreed that the current laws that don’t allow a media player to own a print, TV and radio operation (known as the “two out of three” law) was out of date and he added that any new laws be “important for regional operators”.

He also agreed that the “reach rule” which forbids a media operator from reaching more than 75 per cent of the population was out of date due to new technologies.

“The reach rule and also the two-out-of-three rule as it’s known are the two that I am particularly looking at, but what I am told and what I hear from various players in media markets is that they want the freedom to configure themselves the way that they best think suits their business,” he said.

Fifield said that the new laws would reflect “the world that we currently live in” as “the media laws we currently have are gradually being rendered redundant by both technology and the choices that gives consumers.”

 

Please login with linkedin to comment

Advertising Standards Bureau al jazeera america Scott Morrison

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]