New InMobi Study Says Mobile Shoppers Are Preparing To Spend Big This Festive Season

Mobile Pnone Shopping Online With A Debit Card
B&T Magazine
Edited by B&T Magazine



Mobile will drive retail shopping this festive season, with new research revealing mobile shopping is no longer for low-cost items and 42 per cent of mobile shoppers set to spend nearly twice the amount (over $1000) of those who shop in person or on desktop.

The findings are part of the 2021 Holiday Shopping: What Brands and Retailers Need to Know research report released by InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth.

The report also found that while traditionally Australian consumers have been more comfortable going to retail stores for their festive season shopping, this year 77 per cent of Australians intend to use online as an important channel throughout the shopping journey.

A combination of concerns over COVID related safety, reduced budgets, and fewer deals and offers, means that just 34 per cent of Australians have yet made concrete shopping plans.

Savvy marketers have a significant opportunity to target consumers with shopping via mobile increasingly dramatically. One in three intend to use a mobile to make their purchases and some 39 per cent of shoppers plan to explore and research via their mobile phone this year versus those who plan to explore and research in store at 47 per cent.

The report also found that 86 per cent of holiday shoppers fall into the category of Bargain Hunters, offering brands a significant opportunity to target them with mobile based offers.

“Naturally, holiday shopping plans have been impacted by lockdowns and other pandemic related concerns but as states begin to re-open brands will be able to drive meaningful connections with shoppers as a sense of normalcy returns,” said Richard O’Sullivan, InMobi VP and GM for ANZ.

“This year more of those connections will be made via the mobile phone with over a third (34 per cent) of all Australians discovering new products through mobile advertising, such as Shoppable Media, mCommerce etc.”

Convenience (74 per cent), free shipping (55 per cent) and ease of payments and the range of products (51 per cent) were the top three reasons cited by consumers for shopping on their mobile.

The 2021 Holiday Shopping: What Brands and Retailers Need to Know report is based on a survey of 500 mobile users in Australia between 18th August – 1st September 2021 on the InMobi Pulse Platform.

Featured Image: iStock/ArisSu




Please login with linkedin to comment

festive season InMobi mobile shopping Online shopping

Latest News

MECCA & Fendi Among Premium Advertisers For oOh!media Woollahra OOH Network Launch
  • Advertising

MECCA & Fendi Among Premium Advertisers For oOh!media Woollahra OOH Network Launch

oOh!media has today announced launch partners for the fully digital Woollahra Out of Home Street Furniture network – the first phase of oOh!’s Premium Sydney offering. Luxury brands, including JLR Australia, MECCA, and LVMH’s prestigious brands Tiffany & Co., TAG Heuer, and Fendi, are debuting across state-of-the-art LED screens. These screens are powered entirely by […]

Yahoo Academy Announces Class Of 2024
  • Marketing

Yahoo Academy Announces Class Of 2024

Yahoo is proud to announce the 30 outstanding emerging leaders who have been chosen from more than 200 entries to participate in the Yahoo Academy 2024 program. Now in its 13th year, the Yahoo Academy has a stellar track record as the industry’s leading talent-building initiative, boasting 360 graduates to date. The 2024 cohort is […]

Top 35 Media Leaders Announced For 2024 TikTok Agency Accelerator Program
  • Media

Top 35 Media Leaders Announced For 2024 TikTok Agency Accelerator Program

TikTok has announced the 35 media leaders selected to participate in the 2024 cohort of the TikTok Agency Accelerator Program. The program, which received high interest from Australian media agencies, is part of TikTok’s commitment to fostering the development of talented professionals within the Australian media industry. This year’s program centres around the concept of […]

AiMCO Announces First-Ever Diversity Webinar To Explore Inclusion In Influencer Marketing
  • Marketing

AiMCO Announces First-Ever Diversity Webinar To Explore Inclusion In Influencer Marketing

The Australian Influencer Marketing Council (AiMCO) has announced its first-ever diversity webinar for members, designed to explore inclusion in national influencer marketing campaigns. Lead image: Ellie Cole The free AiMCO webinar, to be held on April 30, will look at how brands can effectively incorporate diversity and inclusion into their influencer campaigns to resonate with […]

Anthony Ellis Promoted To CEO Of Publicis Media Exchange
  • Advertising

Anthony Ellis Promoted To CEO Of Publicis Media Exchange

Publicis Groupe Australia and New Zealand has announced the promotion of Anthony Ellis (lead image) to the new position of chief executive officer for Publicis Media Exchange (PMX) in Australia and New Zealand. As CEO of the Groupe’s media investment arm in Australia and New Zealand, Ellis will continue to drive the Groupe’s’ client-centric approach […]

Indigenous Stars 3% & Jessica Mauboy Fuel New Supercars Campaign Via WILDCARD
  • Campaigns

Indigenous Stars 3% & Jessica Mauboy Fuel New Supercars Campaign Via WILDCARD

Supercars will reveal its latest TV commercial tomorrow, featuring thrilling on-track moments as well as the 2024 Supercars anthem, Won’t Stop, by First Nations artists 3% and Jessica Mauboy. Lead image: L-R Cam Waters, Chaz Mostert, Broc Feeney. Entering its second year, the “Unforgettable” brand campaign for Supercars continues to immerse fans in all the full-throttle, adrenaline-fuelled […]

Nine Launches New Look Olympic Experience 100 Days Out From Paris 2024
  • Media

Nine Launches New Look Olympic Experience 100 Days Out From Paris 2024

With just 100 days until the Olympic Games Paris 2024, 9Now has unveiled its fresh new look and state-of-the-art upgrade, which will revolutionise the way Australians watch the Olympics and Paralympics, regardless of their device. 9Now will lead Australia into a new era of Olympic streaming with a world-class audience experience never seen before in […]

Must-Watch Marketers At Cannes In Cairns!
  • B&T Exclusive

Must-Watch Marketers At Cannes In Cairns!

With such an almighty slate of content at this year’s Cannes in Cairns, presented by Pinterest, the mind can boggle over which session to attend. When the main stage isn’t being commanded by the showstopping keynotes, there are two content tracks in the Cairns Convention Centre and new for 2024, an afternoon content track in […]

Retail Media Demands A New Organisation Dynamic
  • Opinion

Retail Media Demands A New Organisation Dynamic

Lyndall Campher, former media director at L’Oréal and group director at UM, Mindshare and MediaCom explains that retail media demands a new kind of organisational layout than traditional media. There have been a plethora of articles written about retail media, especially since the Stanley Morgan Report was released in December last year. It has been […]

Opinion

by B&T Magazine

B&T Magazine
News Corp & NRMA Unite For Urgent Action To Fix Notoriously Dangerous Bruce Hwy
  • Campaigns

News Corp & NRMA Unite For Urgent Action To Fix Notoriously Dangerous Bruce Hwy

News Corp Australia and NRMA Insurance have launched a major advocacy campaign, Help Our Highway, calling for urgent action to fix one of the country’s most important and notoriously dangerous roads. Lead image: Michelle Klein CCMO NRMA Queensland’s Bruce Highway stretches more than 1,670kms from Brisbane to Cairns and is a critical transportation corridor for […]

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]