Gillette is celebrating “Rogue One: A Star Wars Story” with a campaign from Grey New York featuring never before seen snippets of footage from the highly anticipated Disney/Lucasfilm.
To launch the campaign, Gillette teamed with Lucasfilm to create a one minute trailer that begins with a face-off between Rebel and Imperial forces from Rogue One, and then rewinds through time to show how one Rebel soldier arrived at that particular point of his life.
“It is incredibly exciting to work with such an iconic movie franchise that connects with our guys and celebrates the story behind each man’s face and chosen look,” said John Mang, Vice President, Global Gillette. “As the world’s leading male grooming brand, Gillette products ensure guys can craft their story in order to take on the journey ahead – no matter what challenges it may bring.”
Check out the new spot below:
https://youtu.be/ZbDKjI1skfQ
CREDITS
ADVERTISER
ADVERTISER: Gillette
CREATIVE AGENCY
CHIEF CREATIVE OFFICER: Andreas Dahlqvist
ART DIRECTOR: Garam Park
EXECUTIVE CREATIVE DIRECTOR: Jeff Stamp, Leonard Savage
CREATIVE AGENCY: Grey New York
ASSOCIATE CREATIVE DIRECTOR: Brian Pluta, Jon Cochran
PRODUCTION MANAGER: Kelsey Longo
MUSIC AND SOUND
MUSIC PRODUCTION: Zach Pollakoff
MUSIC AGENCY: Barking Owl
OFFLINE
EDITOR: Stewart Reeves
EDIT COMPANY: Work Editorial
EDIT ASSISTANT: Arielle Zakowski
POST PRODUCTION / VFX
PRODUCER: Clare Movshon
POST PRODUCTION HOUSE: Company 3
COLOURIST: Tom Poole
PRODUCTION COMPANY
PRODUCTION COMPANY: Townhouse
PRODUCER: Rondell Wescott
PRESIDENT: Bennett McCarroll
HEAD OF PRODUCTION: James McPherson
