Chris Howatson’s replacement at CHE Proximity has been revealed, with former WiTH Collective CEO Justin Hind set to take the role.
Hind [feature image] previously co-founded and led digital agency WiTh Collective, before exiting the business in November 2019 after Dentsu Aegis Network (DAN) merged the agency into Isobar Australia.
Clemenger Group Executive Chairman Robert Morgan said Hind’s digital experience will serve him well in the new role.
“Justin has proven himself to be a new-age advertising leader, who combines a digital native mindset with the determination and creativity of a successful entrepreneur,” Morgan said.
“We’re excited to welcome Justin back into the Clemenger Group family after two decades. He returns not only as an outstanding leader with a great track record, but as a true professional with the ambition to take CHE Proximity to the next level in 2021.”
Hind said: “I couldn’t be more delighted to return to the Clemenger Group, which had such a significant impact early on in my career. Clemenger Proximity set the course for how I saw the future of marketing, advertising, media, data and technology all those years ago. It feels like I’ve come full circle and I’m coming home to an agency with scale, serious capability and a genuine entrepreneurial spirit.”
“I’m joining the absolute market leader when it comes to a purpose-built agency for the future, which is testament to its leadership and world-class team that have made it one of the most awarded agencies in the world.”
“I believe 2021 will be a pivotal year of growth for clients in the way they inspire and engage their customer bases, and I can’t wait to become part of the stellar CHE Proximity team.”
His appointment follows the announcement of Howatson’s departure last month, who will next year leave the company to form new agency Howatson+White alongside CHEP’s executive director Ant White.
Howatson’s exit from the business followed a tumultuous 2020 for CHEP, who were hit particularly hard by the COVID-19 pandemic and forced to make a number of staff layoffs.
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