Demand for new cars is continuing to recover after the highest-selling April on record and the sixth consecutive month of growth for the sector, according to the industry’s peak body.
In its latest market update, the Federal Chamber of Automotive Industries (FCAI) said new vehicle sales were 92,347 in April 2021, compared with the significantly lower result of 38,926 in the corresponding month in 2020.
The result represents a 22 per cent increase on the April 2019 result of 75,550.
In the year to date, sales are up 30.7 per cent, with 355,995 sales in 2021 compared with 272,287 in 2020. Growth has been recorded in all segments, the FCAI said.
The passenger vehicle market is up by 8,906 vehicle sales (97.2 per cent) over the same month last year; the sports utility vehicle market is up by 31,154 vehicle sales (172.9 per cent), and the light commercial market is up by 12,278 vehicle sales (130.1 per cent).
FCAI chief executive Tony Weber said confidence in the new vehicle market was high and could be expected to continue to grow through the remainder of the year.
“New vehicles sales are a direct reflection of the performance of the broader economy in terms of consumer and business confidence,” Weber said.
“This time last year we were seeing significant impacts from COVID-19 with less customer activity and inquiries to dealerships.
“This sales trend is expected to continue as we enter the final two months of the financial year.”
Weber added that it was “pleasing to see” increase in sales for rental vehicles across all segments. Growth in rental fleets, he suggested, would be an important building block for the recovery of the tourism industry across the country.
However, he said supply chain constraints, including a shortage of semiconductors and shipping issues related to delays through the Suez Canal, were impacting the delivery of new vehicles to Australian customers.
“Every vehicle company is focused on solving the issues caused by these impacts and they are working with customers to keep them fully informed regarding supply issues and delivery dates,” Weber said.
“It is possible there is pent up market demand which may be reflected in sales figures in the second half of 2021 as solutions are found to these issues.”
Toyota was the market leader (20,208), followed by Mazda (10,052), Mitsubishi (7,513), Ford (7,146) and Hyundai (5,772).
The Ford Ranger was the top selling individual model (5,021) followed by the Toyota RAV4 (4506), Toyota Hi-Lux (4222), Toyota Landcruiser (3,177) and Mitsubishi Triton (2,458).
Featured image source: iStock/courtneyk
Please login with linkedin to commentFederal Chamber of Automotive Industries
It might be a little more than six months old but indie creative agency It’s Friday, headed by former Leos and Saatchi boss Pete Bosilkovski, is off to an impressive start judging by R3’s monthly review of new business wins. It’s Friday posted an impressive third spot on June’s new business wins after the agency […]
Indie agency Ryvalmedia continues its impressive run, topping R3’s June list for new business wins for the third consecutive month. It’s been an impressive 2022 for the (lead image) Simon Ryan-steered agency after it announced the opening of its Sydney office in mid-July. Ryvalmedia was again R3’s pick of the media agencies with wins that […]
CRA chief executive officer Ford Ennals (pictured) announced today a renewed strategic direction for the peak radio industry body, with a greater emphasis on the digital audio market along with supporting its members to grow commercial radio advertising revenue. “We are experiencing strong growth in digital audio so it’s timely for CRA to have a […]
Amazon Web Services (AWS) has launched its first Above the Line (ATL) brand campaign after a decade of being in Australia, with the feel-good ‘Curiosity Kid’ ad series showcasing the many brands using its services. The campaign, which launched on August 7, highlights how AWS can be used for innovation by local businesses, demonstrating a […]
In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]
Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]
Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]
Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]