The inspirational stories of customers feature in a new approach taken by Asteron Life for its latest campaign. Asteron Life’s recently launched PerspectLive features high-production videos describing how everyday people have overcome challenges and periods of adversity.

Asteron Life, part of the Suncorp Group, is a life insurance specialist business that is over 175 years old.

“This is a new approach that emphasises how, with the right support, people can not only survive adversity, they can thrive,” said Mark Vilo, head of Wealth and Life Intermediaries with Asteron Life.

“A key element of the PerspectLive campaign is the critical role played by advisers in these compelling customer stories.

“The site contains videos, blog content and other tools that advisers can use to help convey to customers the value of working with the right advisor and insurer.”

View some of the videos here:

PerspectLive is part of Asteron Life’s Balance Blog, an online hub of health and wellbeing articles written by subject-matter experts.

The blog also features the award-winning Wheel of Balance, an interactive self-assessment tool to help people identify areas of their life that need attention.