New Calculator Shows Users How Much They’ll Save Using Ad Blockers

New Calculator Shows Users How Much They’ll Save Using Ad Blockers
B&T Magazine
By B&T Magazine



Mobile phone users don’t necessarily hate the ads they’re being shown when they visit various sites but they’re unhappy about the data they chew when the ads start to roll. Sending a reported 30 per cent of phone users over their monthly data limit.

Now a new start-up company called Optimal.com has released on online calculator that allows users to work out how much money they’d save on their plans if they downloaded ad blocking software.

Optimal call themselves an ethical ad blocking service that allows users to pay publishers of their favourite sites not to show them ads. YouTube is planning something similar where you can pay a flat monthly fee of $25 not to see any pre-roll ads.

According to Optimal the average US mobile phone user can save $US7.19 ($A9.40) a month in excess data charges by using a mobile ad blocker when browsing the web on their phones.

To use the calculator users must input the number of minutes they spend browsing the web on their phones each day, how much the telco charges and how much they charge for going over their data limits.

Optimal’s co-founder Rob Leathern recently told International Business Times: “(Users) will be paying publishers for the right to block ads.

“I think consumers will recognise they don’t want to see content creators disappear, they want to support them. And publishers don’t want to feel like they’re forced into a corner where they only have to work with Facebook or Google to make money — they deserve a choice, like the consumer.”




Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]