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Reading: More Ads On The SBS? Turnbull Government To Have Another Crack
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B&T > Advertising > More Ads On The SBS? Turnbull Government To Have Another Crack
Advertising

More Ads On The SBS? Turnbull Government To Have Another Crack

Staff Writers
Published on: 19th October 2016 at 10:30 AM
Staff Writers
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World news presenters at SBS television, Anton Enus and Janice Petersen on March 6, 2002 in Sydney Australia.
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A new bill that would allow more advertising on the SBS is to be re-introduced to Parliament, the Turnbull government has announced.

The broadcaster, who has had significant public funding taken away from it in recent budgets, wants to air more ads particularly during its prime time shows.

A bill was tabled to Parliament in June, however, was rejected following both Labor and the Greens voting it down. The government, however, are strong supporters that the SBS should be funded by more private ad dollars.

Detractors say that too much private money is against the ideals of a public broadcaster and can influence content, while the free to airs are none to happy about SBS playing in their (diminishing) ad money pool.

Yesterday, communications department deputy secretary Nerida O’Loughlin told a Senate estimates hearing that a new bill would be soon to introduced to Parliament. “The (communications) minister (Mitch Fifield) is considering that. We expect that to be introduced fairly soon,” she said.

Many believe SBS now operates like a commercial free to air station and is moving away from its multicultural roots. Over the past 12 months a number of the SBS’s detractors have called for the broadcaster to be merged into the ABC.

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TAGGED: Advertising Standards Bureau, Modern Family, Sport
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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