Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new campaign in collaboration with Urban List to promote Bankwest’s suite of products that make it easy and simple to set up a side hustle.
Bankwest currently supports more than 1.1 million customers nationwide to achieve their financial goals.
With reportedly one-in-three millennials obtaining a side hustle outside their normal job, the bank is now striving to help entrepreneurial millennials hustle hassle free with the support of Urban List.
To launch this campaign, Urban List will be sharing tips and tricks to starting a side hustle, as well as inspiration from a number of successful side hustlers who have turned their passion into a full-time job.
There is also a competition for one side-hustler to win a grand prize of $5,000 to pursue their side hustle dreams.
Alongside sharing tips, tricks and inspiration, the campaign focuses on the practical ways Bankwest helps entrepreneurs to launch and grow their business idea.
It showcases the customer benefits of the award-winning and low-fee everyday Bankwest Business Zero Transaction Account, and the Bankwest Business Simplify platform used to build online stores.
These are two Bankwest products ideal for those entrepreneurs looking to take their side hustle to the next level.
The campaign features across digital, radio and social media.
Commenting on the campaign, executive creative director at Union, Paul Nagy said “Bankwest’s Bank Less is all about getting out of the way and genuinely helping our customers, and this new campaign does just that by offering real value and support for the Side-Hustlers out there.”
“I’m particularly excited about our partnership with Urban List: inspiring articles, tips and tricks to genuinely motivate and incentivise more Australians to kick start their projects.”
Daniel Harris, commercial director at Urban List, added “together we are aiming to shine a light on Australia’s most brilliant brains, businesses and ideas, and encourage others to follow in their footsteps.”
Chief customer officer at Bankwest, Paul Vivian said, “Bankwest strives to provide the support its 1.1 million customers across Australia need and want to achieve their financial goals, and those customers are increasingly young Australians dreaming big.”
“We want to be known for helping customers achieve those financial goals, now and for the future, with simple, digital solutions for their managing finances, as they build their careers and businesses.”
“Small businesses are the life blood of the economy and key to our economic growth and resilience, and it’s a priority for Bankwest to provide the tools, products, and support they require to thrive.”
Paul Vivian – Chief Customer Officer
Susan Maxwell-Leigh – Executive Manager, Marketing Strategy & Development Nicole Majstorovic – Senior Manager Special Projects, brand & marketing Caitlin Di Stefano – Campaign Manager Brand and marketing
Paul Nagy – Executive Creative Director Bryce Waters – Art director
Tatsuki Kamekawa – Copywriter
Jenie Johnston – Senior Designer
Daniel Bevins – _Client Partner
Manuella Perche – Group Account Director Brynee Roche – Account Manager
Hannah Muirhead – Strategy Director Jessica To – Media & Strategy Director Shahrzad Eftekhar Digital Manager
Luca de Santis Communications Coordinator
Google CEO Sundar Pichai and Meta CEO Mark Zuckerberg were allegedly aware of and approved a deal to collaborate on the potential manipulation of ad sales, according to newly revealed documents. In a newly unredacted portion of a lawsuit, Google’s CEO was said to have personally signed off on the terms of a deal, which […]
Out-of-home media company JCDecaux has announced that it has received certification from Climate Active for Australia’s first carbon-neutral out-of-home advertising product across Transit. Steve O’Connor, CEO, JCDecaux, said: “There is no doubt that sustainability is important. Reducing our environmental impact, and helping our clients do the same, is a continued priority in our strategy. “I’m […]
Radio host, Christian O’Connell has contracted COVID.19 and won’t be returning to the airwaves as planned. O’Connell is currently the host of GOLD FM’s Melbourne Breakfast Show a show that has been getting more buzz although the ratings do tend to ebb and flow a bit. However, O’Connell shared on Instagram yesterday that he wouldn’t […]
SafetyCulture’s first brand TVC, ‘Making grand plans a reality,’ features Adelaide International tennis champion Thanasi Kokkinakis and The Block’s Scott Cam (Pictured above). The TVC will debut during Channel 9’s Australian Open opening rounds and will air throughout the tournament. The 30-second spot will also run on social and digital media, at the Melbourne Park […]
The National Heavy Vehicle Regulator (NHVR) has launched a new major road safety awareness campaign titled, ‘Don’t #uck With A Truck’ targeting learners and P-platers. The campaign demonstrates how L and P licence holders can drive safely around trucks, including rules to follow when trucks are turning, stopping and how to overtake a truck. “The […]
A new online survey is seeking views on how Australians’ living in regional, rural or remote areas access news as part of a federal parliamentary inquiry into Australia’s regional newspapers. The House of Representatives Standing Committee on Communications and the Arts Chair Dr Anne Webster MP said: “Over the past 10 years news outlets in rural, regional and remote […]
As Kia celebrates 21 years as a major partner of the Australian Open, the brand is upping the ante for attendees at this year’s event unveiling the ‘Kia Halo’. The ‘Kia Halo’, is a world-first immersive experience that will showcase the Kia EV6 for the first time in Australia and power elements of the activation. […]
Dentsu has announced the appointment of David Halter (main photo) as chief strategy and growth officer and the departure of Brent Kirby who was this morning named Clems Sydney new CEO. Big changes are happening at dentsu with Kerby departing to pursue other opportunities and Halter arriving with over 20 years of experience. Kerby, of […]
Entries are well and truly open for the 2022 TikTok Cannes Young Lions Competition Australia so we decided to sit down with winners from previous years and pick their brains. Today we’re with Lizzie Wood from The Monkeys, the 2021 winner of the Cannes Young Lions award in the film category alongside her creative partner […]
Queensland PR and personal branding agency, Yellowpanda, has added two headline clients to its stable with celebrity-backed seltzer brand, Hard FIZZ, and drone experts, Aviassist, joining the ‘Panda Den’. The new clients enjoying early success with Yellowpanda with Hard FIZZ and Aviassist both seeing extensive mainstream media mentions in their first month of representation. Hard […]