New Agency Launches With A ‘Straight Up’ Approach To PR

New Agency Launches With A ‘Straight Up’ Approach To PR
SHARE
THIS



A new public relations agency has launched promising a more honest, transparent and ‘straight up’ approach to PR.

Founded by Hannah Furness, Straight Up PR is all about understanding people, building and maintaining relationships, cutting the spin and being real.

Straight Up PR specialises in the health and well-being, media and lifestyle industries, and it is through these specialties that it aligns its values.

Founder and Managing Director of Straight Up PR, Hannah Furness said: “There are a lot of people in the PR industry who are often overworked and tired, sometimes clouding their ability to make the right decisions and preventing them from providing the best service for their clients.

“What will define Straight Up PR is its commitment to health and well-being. Not only with the clients we work with, but the culture we create. To me, it’s very important that my staff and I take the time to look after our mind and body, not just for our own personal well-being, but to ensure we can always provide the best advice, ideas and service for our clients.”

Straight Up PR provides tailored PR services with a particular focus on media relations, event management, communications strategy and execution, social media and press office management.

It is launching with foundation clients including Freedom Foods, Cross Board, 31ST:SECOND, Colette Werden, Relauncher, Green Smoothies by Ascension Kitchen, Little Flowers, Lifestyle Advantage, Miracle Minded and UN LTD.

Hannah Furness continued: “What I really want to bring to the market is a special kind of personalised service. To succeed in this industry, relationships are very important and I believe through building and maintaining strong and meaningful relationships with media, influencers and bloggers, our team and our clients, we can truly make a difference.

“Like our clients, Straight Up PR has an entrepreneurial spirit, passion and determination that drives its success. I am so excited to be bringing this fresh approach to market through the official launch of Straight Up PR.”

Hannah Furness has over nine years public relations experience working for PR agencies such as Red Agency, Access PR and Zing. She has delivered successful PR and integrated communications campaigns for some of Australia’s leading brands including Johnson & Johnson, Woolworths, Fairfax Media and Events, Nikon, McAfee and Lion.

See below a snapshot of campaigns Straight Up PR has executed:

Freedom Foods

Straight Up PR played an instrumental role in the launch of Freedom Food’s Good Food Karma Index (www.goodfoodkarmaindex.com.au) in line with the launch of its Active Balance cereal range. Results included engaging spokesperson Maz Compton and executing a breakfast launch at Vicinity Bar and Dining with 10 key media including, Women’s Fitness, Shelly Horton from HealthyMeTV, Take 5, Real Living, Prevention Magazine and Pop Sugar. The PR campaign saw coverage across Channel 9 News nationally and a syndicated News Corp story, garnering over 9Mil OTS (opportunities to see) and over 1Mil in PR Value.

Maxt Sport – Cross Board

Straight Up PR launched the revolutionary Cross Board to market with a media call at Mt Buller where the agency worked with product innovation company Maxt Sports to introduce the Cross Board to 20 significant media and influencers including, Trent ‘Maxi’ Maxwell, Beau Walker, Ch 9: TODAY Show, Fox Sports: Fuel TV, Woman’s Day, Pedestrian.TV, Inside Sport, MAXIM and Gizmodo. With the campaign still in motion, the five minute Ch 9: TODAY Show piece with Sylvia Jeffrey’s, high social media engagement and the extensive Gizmodo review have already resulted in increased traffic to the website www.crossboard.co and a number of Cross Board’s have been purchased before pre-sale.

UN LTD

Hannah Furness has been personally involved with UN LTD (www.unltd.org.au) since the organisation launched in 2006. UN LTD helps harness the power of the industry to undo youth disadvantage for good. Since launch, Straight Up PR has been providing PR and communications support for UN LTD including introducing General Manager Carol Morris and UN LTD to key trade media and providing news relevant to its core pillars whilst highlighting the ways in which others can join the movement; from mentoring (UN LTD MENTOR), workplace giving (UN LTD GIVING) and donating media space (UN LTD MEDIA).

See below for testimonials provided for Straight Up PR:

“Straight Up PR have been a delight to work with. Not only are Hannah and her team both professional and personable, but they also have an obvious passion for the health and wellbeing industry. It’s always a pleasure to deal with them.” Beatrix Hon, Health Editor, Woman’s Day

“The name says it all. These guys ‘Straight Up’ get into the guts of things: professional and reliable all the way with a massive smile. Favourite PR agency I’ve worked with.” Tak Nakano, Producer, Fox Sports: Fuel TV

“As a journalist, I deal with loads of PRs every day and I can honestly say Hannah from Straight Up PR has a unique quality about her that really makes her stand out, which in turn helps her clients stand out from the many press releases I receive. She is a delight to deal with — warm, friendly and professional, and no request is too hard. She’s a shining star of a PR!” Bonnie Cleaver, Associate Health Editor, Prevention Magazine

“Super lovely and approachable, Straight Up PR is an absolute breeze to deal with. Communication is straight forward, the passion for the brands is most certainly there, and Hannah totally understands media,” Samera Kamaleddine, Deputy Editor, Women’s Fitness

“I was delighted to work with Hannah and her team on a national media campaign with a well-known brand, and through their input the campaign was a great success. Their professionalism, knowledge of the media, connection with key media personalities and ability to get tangible media results was exceptional,” Mark McCrindle, McCrindle Research

“I recently had the privilege of working alongside Straight Up PR and under the leadership of Hannah Furness in launching a campaign that I am extremely passionate about – Freedom Foods Good Food Karma Index. The communication with the team was superior; the attention to detail outstanding and it was great to work with a group of lovely and passionate people. I believe the campaign was a great success and I have no doubt that any future PR campaign headed up by this team will be met with great success also. A winning team and a true joy to be involved with,” Maz Compton, Radio and TV Personality

Please login with linkedin to comment

Congratulations IAPA Vivid

Latest News

Val Morgan Outdoor Promotes Kristie Barnfather & Alex Anthony To Leadership Positions
  • Media

Val Morgan Outdoor Promotes Kristie Barnfather & Alex Anthony To Leadership Positions

In another step in the evolution of Val Morgan Outdoor (VMO), the NSW sales team has been consolidated into one team that now looks after all three business verticals – VMO Shop, VMO Active and VMO On-The-Go. To reflect the changes, VMO are proud to see two young team members progress into leadership positions. Both […]

Virtual Working Preferred, But Real-Life Socialising Favoured: Are Media Survey
  • Media

Virtual Working Preferred, But Real-Life Socialising Favoured: Are Media Survey

The shift to virtual working looks here to stay, but when it comes to the annual Christmas party, Australian women are putting health concerns aside to mark the festive season in person, Are Media’s latest HerPulse 6.0 consumer sentiment survey has revealed. Despite restrictions easing in many states, more than a third of women (35%) […]

This Is Flow Wins TPG Telecom’s Felix Mobile
  • Advertising

This Is Flow Wins TPG Telecom’s Felix Mobile

Sydney independent agency, This is Flow, has been appointed to handle all media strategy, planning and buying for Felix Mobile after a competitive pitch process. F elix is an exciting new brand born out of the newly merged TPG/Vodafone entity, TPG Telecom Limited. The merger of TPG and Vodafone in June this year created the […]

How Retail Marketers Can Prepare For The November Sales Season
  • Opinion

How Retail Marketers Can Prepare For The November Sales Season

In this opinion piece, Shopify Plus APAC Director Shaun Broughton focuses on actions marketers can take to better understand their customer base and leverage learnings from success stories like Peter Sheppard and Aje during the pandemic on how to pivot and demonstrate agility in this fast-paced market… November is going to be one of the […]

Opinion

by B&T Magazine

B&T Magazine
Cricket NSW Bans Sports Betting Ads In New ‘GambleAware’ Partnership
  • Campaigns

Cricket NSW Bans Sports Betting Ads In New ‘GambleAware’ Partnership

A two-year partnership between Cricket NSW and the NSW Office of Responsible Gambling has been launched today, allowing cricket fans to enjoy their sport free of gambling advertising. John Dalzell, Chair of the Responsible Gambling Fund said the two-year ‘GambleAware’ partnership aims to address the normalisation of sports betting, particularly for children, and to raise […]

Mission Australia’s Christmas Fundraising Appeal Urges Community To Support Hidden Homeless
  • Campaigns

Mission Australia’s Christmas Fundraising Appeal Urges Community To Support Hidden Homeless

Mission Australia’s new Christmas appeal highlights the pressures faced by Australia’s hidden homeless, people who are pushed into homelessness through no fault of their own, with a core message that every Australian should have a safe home. The fundraising campaign asks the community to donate to Mission Australia so the charity can support vulnerable individuals […]

AKQA Report: “In 2021 The Difference Between Surviving & Thriving Will Be Great & Memorable Digital Experiences”
  • Partner Content

AKQA Report: “In 2021 The Difference Between Surviving & Thriving Will Be Great & Memorable Digital Experiences”

Digital experiences are more necessary than ever. Social distancing, remote working and local or national shutdowns have forced customers online and employees apart, requiring businesses and government agencies across the Asia Pacific to accelerate and refocus their digital transformations to satisfy changing customer needs. To understand the maturity of digital experiences (DX), leading ideas and innovation […]

Partner Content

by B&T Magazine

B&T Magazine
Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day
  • Advertising

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day

Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]