Network Ten and Multi Channel Network (MCN) have today reaffirmed that the sales representation agreement, which sees MCN manage the advertising interests for TEN, ELEVEN, ONE and the online catch-up streaming platform tenplay, will continue.
Since the agreement was made in 2015, the Network Ten and MCN trading relationship has been an outstanding success. In addition to delivering revenue and revenue share, MCN have delivered a constant stream of market leading brand partnerships and transitioned Network Ten onto MCN’s automated trading system Landmark, allowing Ten to be the first free-to-air television network in Australia to trade dynamically.
Network Ten chief executive officer, Paul Anderson, said: “MCN delivers a world-class advertising network that is trusted and delivers benefits for all parties. They lead the way in innovative advertising solutions and their strength in this area, plus their scale and efficiency, was why we joined forces with them and is why we will look forward to continuing our partnership with them.”
MCN CEO Anthony Fitzgerald said: “As Network Ten moves into this new chapter, MCN will focus on further strengthening our partnership through brand integration, increased scale and most importantly, our data and technology roadmap. Through our innovative solutions and world class developments, like SIA, cross-platform programmatic and addressable advertising, we are well positioned with the team at Network Ten to deliver best in market trading capabilities and efficiencies.”
Launching in 2018, SIA is a data management solution that will integrate all of MCN’s different data sources, including TV, online, mobile, location and OOH, as well as data from agencies and advertisers. The platform will ultimately provide advertisers with a single consumer view across linear TV and all digital platforms. It will also manage all of MCN’s data driven business initiatives, including programmatic TV and addressable advertising.
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