B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • NRL
  • Anthony Albanese
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Channel 10
  • Spotlight on Sponsors
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Network 10 Sends Cheeky Letter With $1 Coin Attached To Seven Following Legal Battle
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Network 10 Sends Cheeky Letter With $1 Coin Attached To Seven Following Legal Battle
Media

Network 10 Sends Cheeky Letter With $1 Coin Attached To Seven Following Legal Battle

Staff Writers
Published on: 18th December 2018 at 12:43 PM
Staff Writers
Share
2 Min Read
SHARE

CBS-owned Network 10 has returned serve to rival Seven West Media (SWM) after successfully appealing the sale of a transmission tower it jointly owns for $1.

After 10 went into administration last year (prior to CBS rescuing it), a clause in a contract was triggered which allowed Seven and/or Nine (the other joint owners of TX Australia) to purchase the TV network’s 33.3 per cent stake in tower, according to The Sydney Morning Herald.

However, none of the networks could agree on a purchase price for 10’s share of the broadcast tower, which is used across the five mainland state capitals.

Consulting giant PwC then proposed a number of different valuations for TXA, ranging from $1 to $40 million.

This prompted SWM commercial director Bruce McWilliam to send a letter to TXA chairman Paul Mullen offering to buy half of 10’s share of the company for 50 cents if Nine decided to buy the other half, or purchase all of it for $1 if Nine wasn’t keen.

The networks ended up in the Supreme Court of NSW over the matter, and the ruling was in favour of Seven and Nine, despite the CBS-owned network’s best efforts to stop that from happening.

Anyway, 10 appealed the court decision and won on Friday, so now a new valuation will have to take place.

In the meantime, 10 general counsel Stuart Thomas wrote a cheeky letter (which you can read here courtesy of The Age) to McWilliam with his $1 coin attached, telling him to “spend it wisely!”

SWM declined to comment on the letter from Thomas when contacted by B&T.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: network 10
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?